AGRICULTURAL PRODUCERS' STRATEGIC MARKETING TRANSFORMATION TOWARDS SUSTAINABLE PATTERNS IN THE CONTEXT OF ACHIEVING HIGHER PRODUCT PERFORMANCE
The purpose of this paper is to provide an insight into the influence of certain elements of sustainability included in marketing strategies of agricultural companies as the main prerequisite for achieving greater efficiency of their products. Strategic marketing transformation is the result of tran...
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| Format: | Article |
| Language: | English |
| Published: |
University of Agricultural Sciences and Veterinary Medicine, Bucharest
2023-01-01
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| Series: | Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development |
| Online Access: | https://managementjournal.usamv.ro/pdf/vol.23_2/Art39.pdf |
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