Repurchase Intention Based On E-Service Quality And Customer Trust At Three Top Brand E-Commerce Indonesia
E-commerce is of particular concern to the shopping culture in Indonesia. However, there are weaknesses such as inconsistent product quality, high shipping costs, and fraud, so e-commerce has significant obstacles to attracting customers' interest in buying again. This research analyzes custome...
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| Format: | Article |
| Language: | English |
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LPPM Institut Syariah Negeri Junjungan (ISNJ) Bengkalis
2023-12-01
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| Series: | Iqtishaduna: Jurnal Ilmiah Ekonomi Kita |
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| Online Access: | https://ejournal.stiesyariahbengkalis.ac.id/index.php/iqtishaduna/article/view/1513 |
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| author | Sherli Junianingrum Nanang Apriliyanto Lukman Zaini Abdullah |
| author_facet | Sherli Junianingrum Nanang Apriliyanto Lukman Zaini Abdullah |
| author_sort | Sherli Junianingrum |
| collection | DOAJ |
| description | E-commerce is of particular concern to the shopping culture in Indonesia. However, there are weaknesses such as inconsistent product quality, high shipping costs, and fraud, so e-commerce has significant obstacles to attracting customers' interest in buying again. This research analyzes customer repurchase interest based on e-service quality and customer trust. This type of research is causality research using a quantitative approach. The population of this research is all Tokopedia, Shope, and Lazada consumers in Indonesia. The research sample used a purposive sampling method with a final total of 200 respondents. The data analysis method uses structural equation modelling (SEM) analysis, tested using SmartPLS. This research results in E-service quality positively and significantly affecting customer trust and repurchase interest. Customer trust positively and significantly affects repurchase interest. Customer trust can mediate the influence of e-service quality on repurchase interest. The results of this research contribute to developing and refining theories related to repurchase interest in e-commerce platforms in Indonesia and filling gaps in several studies that have never described the object of this research. |
| format | Article |
| id | doaj-art-f224fd8a0e7d4b8ca5cb5fc03dbee585 |
| institution | OA Journals |
| issn | 2303-3568 2684-8228 |
| language | English |
| publishDate | 2023-12-01 |
| publisher | LPPM Institut Syariah Negeri Junjungan (ISNJ) Bengkalis |
| record_format | Article |
| series | Iqtishaduna: Jurnal Ilmiah Ekonomi Kita |
| spelling | doaj-art-f224fd8a0e7d4b8ca5cb5fc03dbee5852025-08-20T02:04:36ZengLPPM Institut Syariah Negeri Junjungan (ISNJ) BengkalisIqtishaduna: Jurnal Ilmiah Ekonomi Kita2303-35682684-82282023-12-0112222624010.46367/iqtishaduna.v12i2.15131513Repurchase Intention Based On E-Service Quality And Customer Trust At Three Top Brand E-Commerce IndonesiaSherli Junianingrum0Nanang Apriliyanto1Lukman Zaini Abdullah2Universitas Selamat Sri, Kendal, IndonesiaUniversitas Selamat Sri, Kendal, IndonesiaUniversitas Selamat Sri, Kendal, IndonesiaE-commerce is of particular concern to the shopping culture in Indonesia. However, there are weaknesses such as inconsistent product quality, high shipping costs, and fraud, so e-commerce has significant obstacles to attracting customers' interest in buying again. This research analyzes customer repurchase interest based on e-service quality and customer trust. This type of research is causality research using a quantitative approach. The population of this research is all Tokopedia, Shope, and Lazada consumers in Indonesia. The research sample used a purposive sampling method with a final total of 200 respondents. The data analysis method uses structural equation modelling (SEM) analysis, tested using SmartPLS. This research results in E-service quality positively and significantly affecting customer trust and repurchase interest. Customer trust positively and significantly affects repurchase interest. Customer trust can mediate the influence of e-service quality on repurchase interest. The results of this research contribute to developing and refining theories related to repurchase interest in e-commerce platforms in Indonesia and filling gaps in several studies that have never described the object of this research.https://ejournal.stiesyariahbengkalis.ac.id/index.php/iqtishaduna/article/view/1513repurchase intentione-quality servicecustomer truste-commerce |
| spellingShingle | Sherli Junianingrum Nanang Apriliyanto Lukman Zaini Abdullah Repurchase Intention Based On E-Service Quality And Customer Trust At Three Top Brand E-Commerce Indonesia Iqtishaduna: Jurnal Ilmiah Ekonomi Kita repurchase intention e-quality service customer trust e-commerce |
| title | Repurchase Intention Based On E-Service Quality And Customer Trust At Three Top Brand E-Commerce Indonesia |
| title_full | Repurchase Intention Based On E-Service Quality And Customer Trust At Three Top Brand E-Commerce Indonesia |
| title_fullStr | Repurchase Intention Based On E-Service Quality And Customer Trust At Three Top Brand E-Commerce Indonesia |
| title_full_unstemmed | Repurchase Intention Based On E-Service Quality And Customer Trust At Three Top Brand E-Commerce Indonesia |
| title_short | Repurchase Intention Based On E-Service Quality And Customer Trust At Three Top Brand E-Commerce Indonesia |
| title_sort | repurchase intention based on e service quality and customer trust at three top brand e commerce indonesia |
| topic | repurchase intention e-quality service customer trust e-commerce |
| url | https://ejournal.stiesyariahbengkalis.ac.id/index.php/iqtishaduna/article/view/1513 |
| work_keys_str_mv | AT sherlijunianingrum repurchaseintentionbasedoneservicequalityandcustomertrustatthreetopbrandecommerceindonesia AT nanangapriliyanto repurchaseintentionbasedoneservicequalityandcustomertrustatthreetopbrandecommerceindonesia AT lukmanzainiabdullah repurchaseintentionbasedoneservicequalityandcustomertrustatthreetopbrandecommerceindonesia |