Narasi Budaya dan Ketahanan Komunal: Eksplorasi Makna Simbolik Spanduk Berbahasa Jawa pada Pandemi Covid- 19

This study analyses the symbolic meaning of Javanese banners warning of the danger of COVID-19 in Yogyakarta using Roland Barthes' semiotic theory. The analysis includes three stages: denotation, connotation and myth. The messages on the banners contain clear literal meanings about lockdowns a...

Full description

Saved in:
Bibliographic Details
Main Authors: Rama Kertamukti Kertamukti, Khalifa Zia Nashira
Format: Article
Language:English
Published: Department of Communications, Universitas Islam Indonesia 2024-10-01
Series:Jurnal Komunikasi
Subjects:
Online Access:https://journal.uii.ac.id/jurnal-komunikasi/article/view/35259
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:This study analyses the symbolic meaning of Javanese banners warning of the danger of COVID-19 in Yogyakarta using Roland Barthes' semiotic theory. The analysis includes three stages: denotation, connotation and myth. The messages on the banners contain clear literal meanings about lockdowns and the coronavirus, and reflect people's frustrations and concerns about social restrictions. At the mythic level, the banners reinforce cultural narratives of resilience and communal co-operation. Javanese society has a long-standing culture. The use of Javanese language demonstrates an emphasis on local values and strengthens community ties. This study confirms the importance of health communication that resonates with local culture in improving community adherence to health measures. These messages not only disseminate information but also shape collective identity amidst the pandemic.
ISSN:1907-848X
2548-7647