Determinan Loyalitas Nasabah Bank NTB Syariah

This research aims to analyze the factors influencing customer loyalty at Bank NTB Syariah. These factors include service performance, customer relationship marketing, and marketing mix. This research applies quantitative techniques and is analyzed using multiple linear regressions. The research pop...

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Bibliographic Details
Main Author: Selamat Muliadi
Format: Article
Language:English
Published: LPPM Institut Syariah Negeri Junjungan (ISNJ) Bengkalis 2022-12-01
Series:Iqtishaduna: Jurnal Ilmiah Ekonomi Kita
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Online Access:https://ejournal.stiesyariahbengkalis.ac.id/index.php/iqtishaduna/article/view/825
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