Social Proof as A Leveraging Variable For Purchasing Decisions
This study aims to analyze the influence of affiliate marketing and online customer reviews on social proof and purchasing decisions on TikTok. Data collection method by distributing questionnaires to TikTok users in Central Java. The data collection technique uses quota sampling and purposive sampl...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Udayana
2025-02-01
|
| Series: | Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan |
| Online Access: | https://ojs.unud.ac.id/index.php/jmbk/article/view/122202 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!