Aspects of choosing by applicants a secondary special or higher education institution

A brief overview of the modern system of secondary special and higher education in the Russian Federation has been given. The problem of competitiveness of educational institutions in the Russian Federation and the world in General has been raised. Statistical data conducted at the end of 2019 quest...

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Main Authors: L. G. Akhmaeva, A. I. Eremeeva
Format: Article
Language:Russian
Published: State University of Management 2020-05-01
Series:Цифровая социология
Subjects:
Online Access:https://digitalsociology.guu.ru/jour/article/view/36
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author L. G. Akhmaeva
A. I. Eremeeva
author_facet L. G. Akhmaeva
A. I. Eremeeva
author_sort L. G. Akhmaeva
collection DOAJ
description A brief overview of the modern system of secondary special and higher education in the Russian Federation has been given. The problem of competitiveness of educational institutions in the Russian Federation and the world in General has been raised. Statistical data conducted at the end of 2019 questionnaires among the students of the Department of Advertising and Public Relations the State University of Management (Moscow) and students of the Faculty of Advertising and Internet Communications, the International College of Arts and Communications (Moscow).The influence of several factors on the choice by learners of studying educational institutions has been explored, key factors for choice has been highlighted. The opinions of students in terms of the applicability of disciplines in their future profession, assessment of students of the faculty of the institution, the relevance of the cost of education quality and prospects for future employment in the profession after graduation have been analysed.According to the results of the survey, answers were given to such questions as: how do applicants themselves choose an educational program – their future profession? How do they perceive the educational service provided to them by the educational institution? How do applicants who have already become students evaluate their choice of educational institution, the quality of educational service and prospects for their future employment? What is necessary for the formation of demand for educational service?Based on the conducted sociological research, conclusions regarding the choice of educational institution by applicants have been made. The authors’ recommendations to educational institutions to attract applicants and increase their competitiveness in the market of educational services are given.
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spelling doaj-art-f0fb2711026a4bf19964b0de68f033452025-02-04T16:32:33ZrusState University of ManagementЦифровая социология2658-347X2713-16532020-05-0131273210.26425/2658-347X-2020-1-27-3233Aspects of choosing by applicants a secondary special or higher education institutionL. G. Akhmaeva0A. I. Eremeeva1State University of ManagementState University of ManagementA brief overview of the modern system of secondary special and higher education in the Russian Federation has been given. The problem of competitiveness of educational institutions in the Russian Federation and the world in General has been raised. Statistical data conducted at the end of 2019 questionnaires among the students of the Department of Advertising and Public Relations the State University of Management (Moscow) and students of the Faculty of Advertising and Internet Communications, the International College of Arts and Communications (Moscow).The influence of several factors on the choice by learners of studying educational institutions has been explored, key factors for choice has been highlighted. The opinions of students in terms of the applicability of disciplines in their future profession, assessment of students of the faculty of the institution, the relevance of the cost of education quality and prospects for future employment in the profession after graduation have been analysed.According to the results of the survey, answers were given to such questions as: how do applicants themselves choose an educational program – their future profession? How do they perceive the educational service provided to them by the educational institution? How do applicants who have already become students evaluate their choice of educational institution, the quality of educational service and prospects for their future employment? What is necessary for the formation of demand for educational service?Based on the conducted sociological research, conclusions regarding the choice of educational institution by applicants have been made. The authors’ recommendations to educational institutions to attract applicants and increase their competitiveness in the market of educational services are given.https://digitalsociology.guu.ru/jour/article/view/36advertisingapplicantcollegehigher educationeducational institutionpublic relationsresearchsecondary special educationsociological surveystudentuniversity
spellingShingle L. G. Akhmaeva
A. I. Eremeeva
Aspects of choosing by applicants a secondary special or higher education institution
Цифровая социология
advertising
applicant
college
higher education
educational institution
public relations
research
secondary special education
sociological survey
student
university
title Aspects of choosing by applicants a secondary special or higher education institution
title_full Aspects of choosing by applicants a secondary special or higher education institution
title_fullStr Aspects of choosing by applicants a secondary special or higher education institution
title_full_unstemmed Aspects of choosing by applicants a secondary special or higher education institution
title_short Aspects of choosing by applicants a secondary special or higher education institution
title_sort aspects of choosing by applicants a secondary special or higher education institution
topic advertising
applicant
college
higher education
educational institution
public relations
research
secondary special education
sociological survey
student
university
url https://digitalsociology.guu.ru/jour/article/view/36
work_keys_str_mv AT lgakhmaeva aspectsofchoosingbyapplicantsasecondaryspecialorhighereducationinstitution
AT aieremeeva aspectsofchoosingbyapplicantsasecondaryspecialorhighereducationinstitution