The Influence of Private Brand and National Brand on Brand Loyalty with Perceived Quality as an Intervening Variable on Tissue Products in Soloraya

The Influence of Private Brand and National Brand on Brand Loyalty with Perceived Quality as an Intervening Variable on Tissue Products in Soloraya

This study examines the influence of private label and national brands on brand loyalty for Indomaret tissue products in the Soloraya region, using perceived quality as a mediating variable. The research employs a quantitative method with primary data collected from 250 respondents through a closed...

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Bibliographic Details
Main Authors: Putri Febriqa Khairun Nisa’, Moechammad Nasir
Format: Article
Language:English
Published: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2025-01-01
Series:Indonesian Interdisciplinary Journal of Sharia Economics
Subjects:
Brand Loyalty, Perceived Quality, Private Label Brand, National Brand, Indomaret
Online Access:https://e-journal.uac.ac.id/index.php/iijse/article/view/6236
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