The Influence of Private Brand and National Brand on Brand Loyalty with Perceived Quality as an Intervening Variable on Tissue Products in Soloraya
This study examines the influence of private label and national brands on brand loyalty for Indomaret tissue products in the Soloraya region, using perceived quality as a mediating variable. The research employs a quantitative method with primary data collected from 250 respondents through a closed...
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| Format: | Article |
| Language: | English |
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Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-01-01
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| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
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| Online Access: | https://e-journal.uac.ac.id/index.php/iijse/article/view/6236 |
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| author | Putri Febriqa Khairun Nisa’ Moechammad Nasir |
| author_facet | Putri Febriqa Khairun Nisa’ Moechammad Nasir |
| author_sort | Putri Febriqa Khairun Nisa’ |
| collection | DOAJ |
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This study examines the influence of private label and national brands on brand loyalty for Indomaret tissue products in the Soloraya region, using perceived quality as a mediating variable. The research employs a quantitative method with primary data collected from 250 respondents through a closed-ended questionnaire. The analysis uses the Partial Least Squares (PLS) model to test relationships between variables. The findings reveal that private label and national brands significantly influence perceived quality, with private label brands showing a greater contribution. Perceived quality plays a crucial role in enhancing brand loyalty, both directly and as a mediator between brands and loyalty. Although national brands have a stronger direct impact on brand loyalty, private label brands also demonstrate potential in fostering loyalty through positive perceived quality. This study contributes to retail management by emphasizing the importance of perceived quality as a key factor in improving consumer loyalty. Future research is recommended to broaden the scope of products and regions to achieve more representative results.
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| format | Article |
| id | doaj-art-f0ef6ea1efbc4e9ca09626bd37e324c0 |
| institution | Kabale University |
| issn | 2621-606X |
| language | English |
| publishDate | 2025-01-01 |
| publisher | Universitas KH Abdul Chalim, Prodi Ekonomi Syariah |
| record_format | Article |
| series | Indonesian Interdisciplinary Journal of Sharia Economics |
| spelling | doaj-art-f0ef6ea1efbc4e9ca09626bd37e324c02025-01-31T16:04:32ZengUniversitas KH Abdul Chalim, Prodi Ekonomi SyariahIndonesian Interdisciplinary Journal of Sharia Economics2621-606X2025-01-0181The Influence of Private Brand and National Brand on Brand Loyalty with Perceived Quality as an Intervening Variable on Tissue Products in SolorayaPutri Febriqa Khairun Nisa’0Moechammad Nasir1Universitas Muhammadiyah Surakarta, Surakarta, IndonesiaUniversitas Muhammadiyah Surakarta, Surakarta, Indonesia This study examines the influence of private label and national brands on brand loyalty for Indomaret tissue products in the Soloraya region, using perceived quality as a mediating variable. The research employs a quantitative method with primary data collected from 250 respondents through a closed-ended questionnaire. The analysis uses the Partial Least Squares (PLS) model to test relationships between variables. The findings reveal that private label and national brands significantly influence perceived quality, with private label brands showing a greater contribution. Perceived quality plays a crucial role in enhancing brand loyalty, both directly and as a mediator between brands and loyalty. Although national brands have a stronger direct impact on brand loyalty, private label brands also demonstrate potential in fostering loyalty through positive perceived quality. This study contributes to retail management by emphasizing the importance of perceived quality as a key factor in improving consumer loyalty. Future research is recommended to broaden the scope of products and regions to achieve more representative results. https://e-journal.uac.ac.id/index.php/iijse/article/view/6236Brand Loyalty, Perceived Quality, Private Label Brand, National Brand, Indomaret |
| spellingShingle | Putri Febriqa Khairun Nisa’ Moechammad Nasir The Influence of Private Brand and National Brand on Brand Loyalty with Perceived Quality as an Intervening Variable on Tissue Products in Soloraya Indonesian Interdisciplinary Journal of Sharia Economics Brand Loyalty, Perceived Quality, Private Label Brand, National Brand, Indomaret |
| title | The Influence of Private Brand and National Brand on Brand Loyalty with Perceived Quality as an Intervening Variable on Tissue Products in Soloraya |
| title_full | The Influence of Private Brand and National Brand on Brand Loyalty with Perceived Quality as an Intervening Variable on Tissue Products in Soloraya |
| title_fullStr | The Influence of Private Brand and National Brand on Brand Loyalty with Perceived Quality as an Intervening Variable on Tissue Products in Soloraya |
| title_full_unstemmed | The Influence of Private Brand and National Brand on Brand Loyalty with Perceived Quality as an Intervening Variable on Tissue Products in Soloraya |
| title_short | The Influence of Private Brand and National Brand on Brand Loyalty with Perceived Quality as an Intervening Variable on Tissue Products in Soloraya |
| title_sort | influence of private brand and national brand on brand loyalty with perceived quality as an intervening variable on tissue products in soloraya |
| topic | Brand Loyalty, Perceived Quality, Private Label Brand, National Brand, Indomaret |
| url | https://e-journal.uac.ac.id/index.php/iijse/article/view/6236 |
| work_keys_str_mv | AT putrifebriqakhairunnisa theinfluenceofprivatebrandandnationalbrandonbrandloyaltywithperceivedqualityasaninterveningvariableontissueproductsinsoloraya AT moechammadnasir theinfluenceofprivatebrandandnationalbrandonbrandloyaltywithperceivedqualityasaninterveningvariableontissueproductsinsoloraya AT putrifebriqakhairunnisa influenceofprivatebrandandnationalbrandonbrandloyaltywithperceivedqualityasaninterveningvariableontissueproductsinsoloraya AT moechammadnasir influenceofprivatebrandandnationalbrandonbrandloyaltywithperceivedqualityasaninterveningvariableontissueproductsinsoloraya |