Analysis of Factors Affecting MSME in Using Fintech Lending as Alternative Financing: Technology Acceptance Model Approach

This study aims to determine factors impacting the intention of Micro, Small, and Medium Enterprises (MSMEs) in using fintech lending applications as an optional source of business financing using the technology acceptance model approach. The population in this study were MSMEs in Indonesia. Samples...

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Main Authors: Arif Rahadian, Hakiman Thamrin
Format: Article
Language:English
Published: FUCAPE Business School 2023-01-01
Series:BBR: Brazilian Business Review
Subjects:
Online Access:http://www.redalyc.org/articulo.oa?id=123075340004
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author Arif Rahadian
Hakiman Thamrin
author_facet Arif Rahadian
Hakiman Thamrin
author_sort Arif Rahadian
collection DOAJ
description This study aims to determine factors impacting the intention of Micro, Small, and Medium Enterprises (MSMEs) in using fintech lending applications as an optional source of business financing using the technology acceptance model approach. The population in this study were MSMEs in Indonesia. Samples were taken by purposive sampling with the criteria of having used a licensed fintech lending application for business financing. The samples used were 171 samples. This study used structural equation model (SEM) as the analysis technique. The results of this study showed that Perceived Ease of Use had an impact on Perceived Usefulness but had no effect on Attitude Toward Using. The factor Perceived Usefulness had an effect on Attitude Toward Using, and Attitude Toward Using influences Behavioral Intention to Use. Fintech companies can play a role by providing education and empowerment to foster understanding of digital literacy for MSME stakeholders. The governments need to develop policy frameworks that can balance innovation and risk mitigation.
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institution Kabale University
issn 1807-734X
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series BBR: Brazilian Business Review
spelling doaj-art-f0e2715321db403fab78666ba007d8ec2025-02-06T23:39:34ZengFUCAPE Business SchoolBBR: Brazilian Business Review1807-734X2023-01-01203301322http://dx.doi.org/10.15728/bbr.2023.20.3.4.ptAnalysis of Factors Affecting MSME in Using Fintech Lending as Alternative Financing: Technology Acceptance Model ApproachArif RahadianHakiman ThamrinThis study aims to determine factors impacting the intention of Micro, Small, and Medium Enterprises (MSMEs) in using fintech lending applications as an optional source of business financing using the technology acceptance model approach. The population in this study were MSMEs in Indonesia. Samples were taken by purposive sampling with the criteria of having used a licensed fintech lending application for business financing. The samples used were 171 samples. This study used structural equation model (SEM) as the analysis technique. The results of this study showed that Perceived Ease of Use had an impact on Perceived Usefulness but had no effect on Attitude Toward Using. The factor Perceived Usefulness had an effect on Attitude Toward Using, and Attitude Toward Using influences Behavioral Intention to Use. Fintech companies can play a role by providing education and empowerment to foster understanding of digital literacy for MSME stakeholders. The governments need to develop policy frameworks that can balance innovation and risk mitigation.http://www.redalyc.org/articulo.oa?id=123075340004behavior financemsmesfintech lendingtechnology acceptance model
spellingShingle Arif Rahadian
Hakiman Thamrin
Analysis of Factors Affecting MSME in Using Fintech Lending as Alternative Financing: Technology Acceptance Model Approach
BBR: Brazilian Business Review
behavior finance
msmes
fintech lending
technology acceptance model
title Analysis of Factors Affecting MSME in Using Fintech Lending as Alternative Financing: Technology Acceptance Model Approach
title_full Analysis of Factors Affecting MSME in Using Fintech Lending as Alternative Financing: Technology Acceptance Model Approach
title_fullStr Analysis of Factors Affecting MSME in Using Fintech Lending as Alternative Financing: Technology Acceptance Model Approach
title_full_unstemmed Analysis of Factors Affecting MSME in Using Fintech Lending as Alternative Financing: Technology Acceptance Model Approach
title_short Analysis of Factors Affecting MSME in Using Fintech Lending as Alternative Financing: Technology Acceptance Model Approach
title_sort analysis of factors affecting msme in using fintech lending as alternative financing technology acceptance model approach
topic behavior finance
msmes
fintech lending
technology acceptance model
url http://www.redalyc.org/articulo.oa?id=123075340004
work_keys_str_mv AT arifrahadian analysisoffactorsaffectingmsmeinusingfintechlendingasalternativefinancingtechnologyacceptancemodelapproach
AT hakimanthamrin analysisoffactorsaffectingmsmeinusingfintechlendingasalternativefinancingtechnologyacceptancemodelapproach