The interactive nature of reality television
This article explores the motivating factors for viewer participation in the reality television programme, Project Fame. It looks at the interactive component of reality television, arguing that viewers are active in their media consumption. The theoretical foundation of this study is based on the...
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| Format: | Article |
| Language: | English |
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University of Johannesburg
2022-10-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1746 |
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| _version_ | 1832593810734972928 |
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| author | Heidi Penzhorn Magriet Pitout |
| author_facet | Heidi Penzhorn Magriet Pitout |
| author_sort | Heidi Penzhorn |
| collection | DOAJ |
| description |
This article explores the motivating factors for viewer participation in the reality television programme,
Project Fame. It looks at the interactive component of reality television, arguing that viewers are
active in their media consumption. The theoretical foundation of this study is based on the uses
and gratifications theory as well as the cultural studies approach to reception theory.
On a methodological level, this study applies qualitative research methods in order to determine
what factors motivate viewers to participate interactively in the television programme. Supported
by the categories of need gratifications, this study concludes that cognitive, affective and personal
integrative needs motivate viewers to utilise the various interactive opportunities and that
viewers expect gratifications from participating interactively. In addition, reception theory is used
to further explain viewers’ active participation and interpretation of media messages in a social
and cultural context.
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| format | Article |
| id | doaj-art-f0d0ff1c4e0148608f53c3b18df19e22 |
| institution | Kabale University |
| issn | 0259-0069 2957-7950 |
| language | English |
| publishDate | 2022-10-01 |
| publisher | University of Johannesburg |
| record_format | Article |
| series | Communicare |
| spelling | doaj-art-f0d0ff1c4e0148608f53c3b18df19e222025-01-20T08:52:10ZengUniversity of JohannesburgCommunicare0259-00692957-79502022-10-0125210.36615/jcsa.v25i2.1746The interactive nature of reality televisionHeidi Penzhorn0 Magriet Pitout1University of JohannesburgUniversity of Johannesburg This article explores the motivating factors for viewer participation in the reality television programme, Project Fame. It looks at the interactive component of reality television, arguing that viewers are active in their media consumption. The theoretical foundation of this study is based on the uses and gratifications theory as well as the cultural studies approach to reception theory. On a methodological level, this study applies qualitative research methods in order to determine what factors motivate viewers to participate interactively in the television programme. Supported by the categories of need gratifications, this study concludes that cognitive, affective and personal integrative needs motivate viewers to utilise the various interactive opportunities and that viewers expect gratifications from participating interactively. In addition, reception theory is used to further explain viewers’ active participation and interpretation of media messages in a social and cultural context. https://journals.uj.ac.za/index.php/jcsa/article/view/1746viewer participationreareality television programmeinteractive componentgratifications |
| spellingShingle | Heidi Penzhorn Magriet Pitout The interactive nature of reality television Communicare viewer participation reareality television programme interactive component gratifications |
| title | The interactive nature of reality television |
| title_full | The interactive nature of reality television |
| title_fullStr | The interactive nature of reality television |
| title_full_unstemmed | The interactive nature of reality television |
| title_short | The interactive nature of reality television |
| title_sort | interactive nature of reality television |
| topic | viewer participation reareality television programme interactive component gratifications |
| url | https://journals.uj.ac.za/index.php/jcsa/article/view/1746 |
| work_keys_str_mv | AT heidipenzhorn theinteractivenatureofrealitytelevision AT magrietpitout theinteractivenatureofrealitytelevision AT heidipenzhorn interactivenatureofrealitytelevision AT magrietpitout interactivenatureofrealitytelevision |