The interactive nature of reality television
This article explores the motivating factors for viewer participation in the reality television programme, Project Fame. It looks at the interactive component of reality television, arguing that viewers are active in their media consumption. The theoretical foundation of this study is based on the...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2022-10-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1746 |
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| Summary: | This article explores the motivating factors for viewer participation in the reality television programme,
Project Fame. It looks at the interactive component of reality television, arguing that viewers are
active in their media consumption. The theoretical foundation of this study is based on the uses
and gratifications theory as well as the cultural studies approach to reception theory.
On a methodological level, this study applies qualitative research methods in order to determine
what factors motivate viewers to participate interactively in the television programme. Supported
by the categories of need gratifications, this study concludes that cognitive, affective and personal
integrative needs motivate viewers to utilise the various interactive opportunities and that
viewers expect gratifications from participating interactively. In addition, reception theory is used
to further explain viewers’ active participation and interpretation of media messages in a social
and cultural context.
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| ISSN: | 0259-0069 2957-7950 |