Rio 2016 Olympics: analysis of the tourist perception of quality using TOURQUAL
The Rio 2016 Summer Olympics was a mega-event that changed the Brazilian tourism structure, particularly in the city of Rio de Janeiro. This article focuses on the evaluation of the quality of services offered to tourists during the event, analyzing the tourists' perception of quality. It is a...
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| Format: | Article |
| Language: | English |
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University of the Algarve - ESGHT - CIEO
2020-04-01
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| Series: | Tourism & Management Studies |
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| Online Access: | https://www.tmstudies.net/index.php/ectms/article/view/1082 |
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| author | Tiago Savi Mondo Osiris Ricardo Bezerra Marques José Manoel Gonçalves Gândara |
| author_facet | Tiago Savi Mondo Osiris Ricardo Bezerra Marques José Manoel Gonçalves Gândara |
| author_sort | Tiago Savi Mondo |
| collection | DOAJ |
| description | The Rio 2016 Summer Olympics was a mega-event that changed the Brazilian tourism structure, particularly in the city of Rio de Janeiro. This article focuses on the evaluation of the quality of services offered to tourists during the event, analyzing the tourists' perception of quality. It is a quantitative, exploratory, descriptive research based on the Tourqual indicators and using a survey. The study interviewed 1912 tourists throughout the event. Data were treated and analyzed adopting descriptive statistics, student's t-test for mean comparison, and Spearman correlation, to define which indicators most influenced the result of the evaluation performed. The event's evaluation index was 9.28 out of ten. The results showed that the indicators that most influenced the positive perception were 'comfort, beauty, acoustics, and temperature of the Olympic venues,' 'variety of activities,' and 'transportation'. |
| format | Article |
| id | doaj-art-f0d0864f758e443a99af010f8c427857 |
| institution | Kabale University |
| issn | 2182-8466 |
| language | English |
| publishDate | 2020-04-01 |
| publisher | University of the Algarve - ESGHT - CIEO |
| record_format | Article |
| series | Tourism & Management Studies |
| spelling | doaj-art-f0d0864f758e443a99af010f8c4278572025-01-07T23:10:16ZengUniversity of the Algarve - ESGHT - CIEOTourism & Management Studies2182-84662020-04-01162263Rio 2016 Olympics: analysis of the tourist perception of quality using TOURQUALTiago Savi Mondo 0Osiris Ricardo Bezerra Marques 1José Manoel Gonçalves Gândara 2Instituto Federal de Santa Catarina Fluminense Federal University Federal University of Parana The Rio 2016 Summer Olympics was a mega-event that changed the Brazilian tourism structure, particularly in the city of Rio de Janeiro. This article focuses on the evaluation of the quality of services offered to tourists during the event, analyzing the tourists' perception of quality. It is a quantitative, exploratory, descriptive research based on the Tourqual indicators and using a survey. The study interviewed 1912 tourists throughout the event. Data were treated and analyzed adopting descriptive statistics, student's t-test for mean comparison, and Spearman correlation, to define which indicators most influenced the result of the evaluation performed. The event's evaluation index was 9.28 out of ten. The results showed that the indicators that most influenced the positive perception were 'comfort, beauty, acoustics, and temperature of the Olympic venues,' 'variety of activities,' and 'transportation'.https://www.tmstudies.net/index.php/ectms/article/view/1082service qualityolympic gamestourqualrio de janeiro |
| spellingShingle | Tiago Savi Mondo Osiris Ricardo Bezerra Marques José Manoel Gonçalves Gândara Rio 2016 Olympics: analysis of the tourist perception of quality using TOURQUAL Tourism & Management Studies service quality olympic games tourqual rio de janeiro |
| title | Rio 2016 Olympics: analysis of the tourist perception of quality using TOURQUAL |
| title_full | Rio 2016 Olympics: analysis of the tourist perception of quality using TOURQUAL |
| title_fullStr | Rio 2016 Olympics: analysis of the tourist perception of quality using TOURQUAL |
| title_full_unstemmed | Rio 2016 Olympics: analysis of the tourist perception of quality using TOURQUAL |
| title_short | Rio 2016 Olympics: analysis of the tourist perception of quality using TOURQUAL |
| title_sort | rio 2016 olympics analysis of the tourist perception of quality using tourqual |
| topic | service quality olympic games tourqual rio de janeiro |
| url | https://www.tmstudies.net/index.php/ectms/article/view/1082 |
| work_keys_str_mv | AT tiagosavimondo rio2016olympicsanalysisofthetouristperceptionofqualityusingtourqual AT osirisricardobezerramarques rio2016olympicsanalysisofthetouristperceptionofqualityusingtourqual AT josemanoelgoncalvesgandara rio2016olympicsanalysisofthetouristperceptionofqualityusingtourqual |