Transnational business strategies of Serbian entrepreneurs in Vienna

This paper explores the transnational business strategies of Serbian entrepreneurs in Vienna by analyzing their migration trajectories, social networks, and business models. The study is based on ethnographic research and data collected through semi-structured in-depth interviews conducted...

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Main Authors: Antonijević Dragana, Rašić Miloš, Barać Lazar
Format: Article
Language:English
Published: Institute of Ethnography, SASA, Belgrade 2025-01-01
Series:Glasnik Etnografskog Instituta SANU
Subjects:
Online Access:https://doiserbia.nb.rs/img/doi/0350-0861/2025/0350-08612501061A.pdf
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author Antonijević Dragana
Rašić Miloš
Barać Lazar
author_facet Antonijević Dragana
Rašić Miloš
Barać Lazar
author_sort Antonijević Dragana
collection DOAJ
description This paper explores the transnational business strategies of Serbian entrepreneurs in Vienna by analyzing their migration trajectories, social networks, and business models. The study is based on ethnographic research and data collected through semi-structured in-depth interviews conducted with Serbian entrepreneurs in Vienna. By examining the narratives of the respondents, the paper identifies key patterns in their entrepreneurial practices, including reliance on social networks, adaptation to the Austrian business environment, and the maintenance of economic ties with Serbia and other countries where they operate. The main findings suggest that Serbian entrepreneurs in Vienna actively engage in the creation of transnational economic spaces, integrating resources, knowledge, and market strategies across two or more countries.
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language English
publishDate 2025-01-01
publisher Institute of Ethnography, SASA, Belgrade
record_format Article
series Glasnik Etnografskog Instituta SANU
spelling doaj-art-f07c1c8b560e4becbccdd56799fe1edd2025-08-20T03:31:33ZengInstitute of Ethnography, SASA, BelgradeGlasnik Etnografskog Instituta SANU0350-08612334-82592025-01-01731618310.2298/GEI2501061A0350-08612501061ATransnational business strategies of Serbian entrepreneurs in ViennaAntonijević Dragana0Rašić Miloš1Barać Lazar2Odeljenje za etnologiju i antropologiju, Univerzitet u Beogradu, Filozofski fakultetEtnografski institut SANU, BeogradEtnografski institut SANU, BeogradThis paper explores the transnational business strategies of Serbian entrepreneurs in Vienna by analyzing their migration trajectories, social networks, and business models. The study is based on ethnographic research and data collected through semi-structured in-depth interviews conducted with Serbian entrepreneurs in Vienna. By examining the narratives of the respondents, the paper identifies key patterns in their entrepreneurial practices, including reliance on social networks, adaptation to the Austrian business environment, and the maintenance of economic ties with Serbia and other countries where they operate. The main findings suggest that Serbian entrepreneurs in Vienna actively engage in the creation of transnational economic spaces, integrating resources, knowledge, and market strategies across two or more countries.https://doiserbia.nb.rs/img/doi/0350-0861/2025/0350-08612501061A.pdftransnational entrepreneurshipmigrationviennaserbian entrepreneurssocial networks
spellingShingle Antonijević Dragana
Rašić Miloš
Barać Lazar
Transnational business strategies of Serbian entrepreneurs in Vienna
Glasnik Etnografskog Instituta SANU
transnational entrepreneurship
migration
vienna
serbian entrepreneurs
social networks
title Transnational business strategies of Serbian entrepreneurs in Vienna
title_full Transnational business strategies of Serbian entrepreneurs in Vienna
title_fullStr Transnational business strategies of Serbian entrepreneurs in Vienna
title_full_unstemmed Transnational business strategies of Serbian entrepreneurs in Vienna
title_short Transnational business strategies of Serbian entrepreneurs in Vienna
title_sort transnational business strategies of serbian entrepreneurs in vienna
topic transnational entrepreneurship
migration
vienna
serbian entrepreneurs
social networks
url https://doiserbia.nb.rs/img/doi/0350-0861/2025/0350-08612501061A.pdf
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AT rasicmilos transnationalbusinessstrategiesofserbianentrepreneursinvienna
AT baraclazar transnationalbusinessstrategiesofserbianentrepreneursinvienna