the evaluation of influencing factors of electronic customer relationship management adoption in e-commerce
The concept of electronic customer relationship management (e-CRM) is among the most important subjects under discussion in academia and commercial environments. The decision on e-CRM adoption must be made based on different factors. These influential factors have different importance rates. In this...
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| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Qom
2022-03-01
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| Series: | مدیریت مهندسی و رایانش نرم |
| Subjects: | |
| Online Access: | https://jemsc.qom.ac.ir/article_766_4b11ee784a4e2bf039625213d70399f1.pdf |
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