Factors Influencing Generation Z’s Mobile Banking Adoption in Indonesia: Integrating UTAUT and DOI Theories

The rapid growth of digital technology has changed banking behavior, especially among Generation Z. Although internet penetration in Indonesia has reached 79.5% and ‘mobile banking’ transactions have increased by 68.5%, adoption among Generation Z has not been widely studied. This study investigates...

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Bibliographic Details
Main Authors: Pepi Lutfiyanah, Salsabila Hermanto Putri, Wiwit Sulistyowati
Format: Article
Language:English
Published: Mashhad: Behzad Hassannezhad Kashani 2025-07-01
Series:International Journal of Management, Accounting and Economics
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Online Access:https://www.ijmae.com/article_224538_9a6a803e9450a2d61c028d17b439256e.pdf
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