The algorithmic dance: YouTube’s Adpocalypse and the gatekeeping of cultural content on digital platforms
The March 2017 advertiser revolt on YouTube, popularly known as the adpocalypse, introduced widespread and radical changes on the platform’s policies related to the moderation of content, their ‘monetisability’ and the terms of the relationship between creators and the platform. These changes in tur...
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| Format: | Article |
| Language: | English |
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Alexander von Humboldt Institute for Internet and Society
2019-06-01
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| Series: | Internet Policy Review |
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| Online Access: | https://policyreview.info/node/1417 |
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| author | Sangeet Kumar |
| author_facet | Sangeet Kumar |
| author_sort | Sangeet Kumar |
| collection | DOAJ |
| description | The March 2017 advertiser revolt on YouTube, popularly known as the adpocalypse, introduced widespread and radical changes on the platform’s policies related to the moderation of content, their ‘monetisability’ and the terms of the relationship between creators and the platform. These changes in turn have caused significant discontent within the creator community while also gradually transforming the predominant nature of content on the platform. This essay analyses this controversy that is yet to be subjected to a scholarly investigation, in order to probe the ways in which algorithmic moderation of content affects their monetisability and consequently the viewership patterns of culture. Through closely studying the new regime of content moderation and analysing user testimonies in the aftermath of the ‘Adpocalypse’, this essay poses critical questions about the public utility like role of digital platforms whose gatekeeping function remains largely outside the purview of public debate and deliberation. |
| format | Article |
| id | doaj-art-effbc05fb11c43b585ba0413a3e97d57 |
| institution | OA Journals |
| issn | 2197-6775 |
| language | English |
| publishDate | 2019-06-01 |
| publisher | Alexander von Humboldt Institute for Internet and Society |
| record_format | Article |
| series | Internet Policy Review |
| spelling | doaj-art-effbc05fb11c43b585ba0413a3e97d572025-08-20T02:03:13ZengAlexander von Humboldt Institute for Internet and SocietyInternet Policy Review2197-67752019-06-018210.14763/2019.2.1417The algorithmic dance: YouTube’s Adpocalypse and the gatekeeping of cultural content on digital platformsSangeet Kumar0Denison UniversityThe March 2017 advertiser revolt on YouTube, popularly known as the adpocalypse, introduced widespread and radical changes on the platform’s policies related to the moderation of content, their ‘monetisability’ and the terms of the relationship between creators and the platform. These changes in turn have caused significant discontent within the creator community while also gradually transforming the predominant nature of content on the platform. This essay analyses this controversy that is yet to be subjected to a scholarly investigation, in order to probe the ways in which algorithmic moderation of content affects their monetisability and consequently the viewership patterns of culture. Through closely studying the new regime of content moderation and analysing user testimonies in the aftermath of the ‘Adpocalypse’, this essay poses critical questions about the public utility like role of digital platforms whose gatekeeping function remains largely outside the purview of public debate and deliberation.https://policyreview.info/node/1417AlgorithmsGatekeepingPlatformsYouTubeMonetisationAdpocalypse |
| spellingShingle | Sangeet Kumar The algorithmic dance: YouTube’s Adpocalypse and the gatekeeping of cultural content on digital platforms Internet Policy Review Algorithms Gatekeeping Platforms YouTube Monetisation Adpocalypse |
| title | The algorithmic dance: YouTube’s Adpocalypse and the gatekeeping of cultural content on digital platforms |
| title_full | The algorithmic dance: YouTube’s Adpocalypse and the gatekeeping of cultural content on digital platforms |
| title_fullStr | The algorithmic dance: YouTube’s Adpocalypse and the gatekeeping of cultural content on digital platforms |
| title_full_unstemmed | The algorithmic dance: YouTube’s Adpocalypse and the gatekeeping of cultural content on digital platforms |
| title_short | The algorithmic dance: YouTube’s Adpocalypse and the gatekeeping of cultural content on digital platforms |
| title_sort | algorithmic dance youtube s adpocalypse and the gatekeeping of cultural content on digital platforms |
| topic | Algorithms Gatekeeping Platforms YouTube Monetisation Adpocalypse |
| url | https://policyreview.info/node/1417 |
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