Production Strategy Selection and Carbon Emission Reduction with Consumer Heterogeneity under Cap-and-Trade Regulation

In literature, the firm’s selection of dual-product strategy under cap-and-trade regulation and the optimal emission reduction decisions are not well studied, especially through an analytical approach. We develop a theoretic model to investigate the firm’s selection on three product strategies in th...

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Main Authors: Xuzhao Li, Yao Tang, Yu Tang
Format: Article
Language:English
Published: Wiley 2022-01-01
Series:Complexity
Online Access:http://dx.doi.org/10.1155/2022/8602997
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author Xuzhao Li
Yao Tang
Yu Tang
author_facet Xuzhao Li
Yao Tang
Yu Tang
author_sort Xuzhao Li
collection DOAJ
description In literature, the firm’s selection of dual-product strategy under cap-and-trade regulation and the optimal emission reduction decisions are not well studied, especially through an analytical approach. We develop a theoretic model to investigate the firm’s selection on three product strategies in the presence of cap-and-trade policy, including two single product strategies and a dual-product strategy, and identify two types of consumers: consumers with low-carbon preference and regular consumers. Our analysis shows that, (i) in the absence of cap-and-trade policy, it is optimal to adopt dual-product strategy, but in the presence of this policy, it is optimal to adopt dual-product strategy or low-carbon product strategy. (ii) Compared with ordinary product strategy, adopting a low-carbon product strategy or dual-product strategy benefits the firm under cap-and-trade regulation. (iii) The additional cost of producing low-carbon product has an impact on the firm’s product strategy selection under cap-and-trade regulation. When it falls below a certain threshold, it is optimal to adopt a dual-product strategy; otherwise, it is optimal to adopt a low-carbon product strategy. Our research can provide reference for firm’s decision-making and government’s policy formulation.
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spelling doaj-art-eff2b6531fbc4507bad94f7fea0285022025-08-20T03:21:19ZengWileyComplexity1099-05262022-01-01202210.1155/2022/8602997Production Strategy Selection and Carbon Emission Reduction with Consumer Heterogeneity under Cap-and-Trade RegulationXuzhao Li0Yao Tang1Yu Tang2Business SchoolBusiness SchoolBusiness SchoolIn literature, the firm’s selection of dual-product strategy under cap-and-trade regulation and the optimal emission reduction decisions are not well studied, especially through an analytical approach. We develop a theoretic model to investigate the firm’s selection on three product strategies in the presence of cap-and-trade policy, including two single product strategies and a dual-product strategy, and identify two types of consumers: consumers with low-carbon preference and regular consumers. Our analysis shows that, (i) in the absence of cap-and-trade policy, it is optimal to adopt dual-product strategy, but in the presence of this policy, it is optimal to adopt dual-product strategy or low-carbon product strategy. (ii) Compared with ordinary product strategy, adopting a low-carbon product strategy or dual-product strategy benefits the firm under cap-and-trade regulation. (iii) The additional cost of producing low-carbon product has an impact on the firm’s product strategy selection under cap-and-trade regulation. When it falls below a certain threshold, it is optimal to adopt a dual-product strategy; otherwise, it is optimal to adopt a low-carbon product strategy. Our research can provide reference for firm’s decision-making and government’s policy formulation.http://dx.doi.org/10.1155/2022/8602997
spellingShingle Xuzhao Li
Yao Tang
Yu Tang
Production Strategy Selection and Carbon Emission Reduction with Consumer Heterogeneity under Cap-and-Trade Regulation
Complexity
title Production Strategy Selection and Carbon Emission Reduction with Consumer Heterogeneity under Cap-and-Trade Regulation
title_full Production Strategy Selection and Carbon Emission Reduction with Consumer Heterogeneity under Cap-and-Trade Regulation
title_fullStr Production Strategy Selection and Carbon Emission Reduction with Consumer Heterogeneity under Cap-and-Trade Regulation
title_full_unstemmed Production Strategy Selection and Carbon Emission Reduction with Consumer Heterogeneity under Cap-and-Trade Regulation
title_short Production Strategy Selection and Carbon Emission Reduction with Consumer Heterogeneity under Cap-and-Trade Regulation
title_sort production strategy selection and carbon emission reduction with consumer heterogeneity under cap and trade regulation
url http://dx.doi.org/10.1155/2022/8602997
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