Factors influencing Generation Z's intention to purchase sustainable clothing products in Vietnam.

Factors influencing Generation Z's intention to purchase sustainable clothing products in Vietnam.

The increasing awareness of environmental challenges has significantly influenced consumer behavior, with sustainable products, particularly sustainable clothing, becoming a top priority for Generation Z consumers. This study aims to investigate the factors influencing Generation Z's purchase i...

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Bibliographic Details
Main Authors: Thi Thuy An Ngo, Chi Hai Vo, Ngoc Lien Tran, Khanh Vy Nguyen, Thanh Dat Tran, Yen Nhi Trinh
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2024-01-01
Series:PLoS ONE
Online Access:https://doi.org/10.1371/journal.pone.0315502
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