The Utilization of E-Commerce and QRIS as Digital Payment Tools to Improve Sales Performance Through Competitive Advantage in West Java MSMEs

The Utilization of E-Commerce and QRIS as Digital Payment Tools to Improve Sales Performance Through Competitive Advantage in West Java MSMEs

This study aims to examine the impact of digitalization on the performance of MSMEs, focusing on how the adoption of e-commerce and QRIS affects the sales performance of MSMEs in West Java through competitive advantage. The study also explores the potential of MSMEs in the current era of digitaliza...

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Bibliographic Details
Main Authors: Darlene Gabriella S., Lia Yuldinawati
Format: Article
Language:English
Published: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2024-12-01
Series:Indonesian Interdisciplinary Journal of Sharia Economics
Subjects:
Sales Performance
Competitive Advantage
E-Commerce
QRIS
Online Access:https://e-journal.uac.ac.id/index.php/iijse/article/view/5877
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