GREEN CREATIVE DESIGN FOSTERING A SUSTAINABLE MENTAL MODEL
Green creativity has emerged as a vital field in sustainability research, emphasizing the integration of creative processes with environmental responsibility. Literature on green creativity highlights its role in generating eco-innovations and fostering awareness of sustainable practices through de...
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| Format: | Article |
| Language: | English |
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Universidade Federal de Santa Catarina (UFSC)
2025-07-01
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| Series: | Mix Sustentável |
| Subjects: | |
| Online Access: | https://ojs.sites.ufsc.br/index.php/mixsustentavel/article/view/8083 |
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| author | Daniela Estaregue Alves Cristiano Alves da Silva Paulo Manuel Cadete Ferrão |
| author_facet | Daniela Estaregue Alves Cristiano Alves da Silva Paulo Manuel Cadete Ferrão |
| author_sort | Daniela Estaregue Alves |
| collection | DOAJ |
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Green creativity has emerged as a vital field in sustainability research, emphasizing the integration of creative processes with environmental responsibility. Literature on green creativity highlights its role in generating eco-innovations and fostering awareness of sustainable practices through design. Engagement in sustainability initiatives often depends on such creativity-driven approaches, which encourage individuals to view sustainability as part of their core values and social identity. This study explores how a creative framework based on green creativity and design techniques can effectively promote sustainable engagement. The method involved adapting a Creative Framework for the “Cidades pelo Clima” project (CpC), to engage participants in sustainable issues. It helped establish shared values and collective goals, empowering participants to actively contribute to environmental solutions. Results demonstrate that green creativity not only enhances team cohesion and motivation but also embeds sustainability into participants' mental models, fostering long-term commitment to eco-conscious behaviors. The research contributes to the field of sustainable design by showcasing how creativity can serve as a catalyst for promoting long-term engagement and fostering sustainable mental models
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| format | Article |
| id | doaj-art-efa3701482eb4fc8905b2dff5d93553d |
| institution | Kabale University |
| issn | 2447-0899 2447-3073 |
| language | English |
| publishDate | 2025-07-01 |
| publisher | Universidade Federal de Santa Catarina (UFSC) |
| record_format | Article |
| series | Mix Sustentável |
| spelling | doaj-art-efa3701482eb4fc8905b2dff5d93553d2025-08-20T03:56:08ZengUniversidade Federal de Santa Catarina (UFSC)Mix Sustentável2447-08992447-30732025-07-01111GREEN CREATIVE DESIGN FOSTERING A SUSTAINABLE MENTAL MODEL Daniela Estaregue Alves0Cristiano Alves da Silva1Paulo Manuel Cadete Ferrão2Instituto Superior Técnico - LisboaUFSC - UNIVERSIDADE FEDERAL DE SANTA CATARINAInstituto Superior Técnico - Lisboa Green creativity has emerged as a vital field in sustainability research, emphasizing the integration of creative processes with environmental responsibility. Literature on green creativity highlights its role in generating eco-innovations and fostering awareness of sustainable practices through design. Engagement in sustainability initiatives often depends on such creativity-driven approaches, which encourage individuals to view sustainability as part of their core values and social identity. This study explores how a creative framework based on green creativity and design techniques can effectively promote sustainable engagement. The method involved adapting a Creative Framework for the “Cidades pelo Clima” project (CpC), to engage participants in sustainable issues. It helped establish shared values and collective goals, empowering participants to actively contribute to environmental solutions. Results demonstrate that green creativity not only enhances team cohesion and motivation but also embeds sustainability into participants' mental models, fostering long-term commitment to eco-conscious behaviors. The research contributes to the field of sustainable design by showcasing how creativity can serve as a catalyst for promoting long-term engagement and fostering sustainable mental models https://ojs.sites.ufsc.br/index.php/mixsustentavel/article/view/8083criatividadedesign thinkingCriatividade verdemodelos mentaisEngajamento verde |
| spellingShingle | Daniela Estaregue Alves Cristiano Alves da Silva Paulo Manuel Cadete Ferrão GREEN CREATIVE DESIGN FOSTERING A SUSTAINABLE MENTAL MODEL Mix Sustentável criatividade design thinking Criatividade verde modelos mentais Engajamento verde |
| title | GREEN CREATIVE DESIGN FOSTERING A SUSTAINABLE MENTAL MODEL |
| title_full | GREEN CREATIVE DESIGN FOSTERING A SUSTAINABLE MENTAL MODEL |
| title_fullStr | GREEN CREATIVE DESIGN FOSTERING A SUSTAINABLE MENTAL MODEL |
| title_full_unstemmed | GREEN CREATIVE DESIGN FOSTERING A SUSTAINABLE MENTAL MODEL |
| title_short | GREEN CREATIVE DESIGN FOSTERING A SUSTAINABLE MENTAL MODEL |
| title_sort | green creative design fostering a sustainable mental model |
| topic | criatividade design thinking Criatividade verde modelos mentais Engajamento verde |
| url | https://ojs.sites.ufsc.br/index.php/mixsustentavel/article/view/8083 |
| work_keys_str_mv | AT danielaestareguealves greencreativedesignfosteringasustainablementalmodel AT cristianoalvesdasilva greencreativedesignfosteringasustainablementalmodel AT paulomanuelcadeteferrao greencreativedesignfosteringasustainablementalmodel |