GREEN CREATIVE DESIGN FOSTERING A SUSTAINABLE MENTAL MODEL

Green creativity has emerged as a vital field in sustainability research, emphasizing the integration of creative processes with environmental responsibility. Literature on green creativity highlights its role in generating eco-innovations and fostering awareness of sustainable practices through de...

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Main Authors: Daniela Estaregue Alves, Cristiano Alves da Silva, Paulo Manuel Cadete Ferrão
Format: Article
Language:English
Published: Universidade Federal de Santa Catarina (UFSC) 2025-07-01
Series:Mix Sustentável
Subjects:
Online Access:https://ojs.sites.ufsc.br/index.php/mixsustentavel/article/view/8083
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author Daniela Estaregue Alves
Cristiano Alves da Silva
Paulo Manuel Cadete Ferrão
author_facet Daniela Estaregue Alves
Cristiano Alves da Silva
Paulo Manuel Cadete Ferrão
author_sort Daniela Estaregue Alves
collection DOAJ
description Green creativity has emerged as a vital field in sustainability research, emphasizing the integration of creative processes with environmental responsibility. Literature on green creativity highlights its role in generating eco-innovations and fostering awareness of sustainable practices through design. Engagement in sustainability initiatives often depends on such creativity-driven approaches, which encourage individuals to view sustainability as part of their core values and social identity. This study explores how a creative framework based on green creativity and design techniques can effectively promote sustainable engagement. The method involved adapting a Creative Framework for the “Cidades pelo Clima” project (CpC), to engage participants in sustainable issues. It helped establish shared values and collective goals, empowering participants to actively contribute to environmental solutions. Results demonstrate that green creativity not only enhances team cohesion and motivation but also embeds sustainability into participants' mental models, fostering long-term commitment to eco-conscious behaviors. The research contributes to the field of sustainable design by showcasing how creativity can serve as a catalyst for promoting long-term engagement and fostering sustainable mental models
format Article
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institution Kabale University
issn 2447-0899
2447-3073
language English
publishDate 2025-07-01
publisher Universidade Federal de Santa Catarina (UFSC)
record_format Article
series Mix Sustentável
spelling doaj-art-efa3701482eb4fc8905b2dff5d93553d2025-08-20T03:56:08ZengUniversidade Federal de Santa Catarina (UFSC)Mix Sustentável2447-08992447-30732025-07-01111GREEN CREATIVE DESIGN FOSTERING A SUSTAINABLE MENTAL MODEL Daniela Estaregue Alves0Cristiano Alves da Silva1Paulo Manuel Cadete Ferrão2Instituto Superior Técnico - LisboaUFSC - UNIVERSIDADE FEDERAL DE SANTA CATARINAInstituto Superior Técnico - Lisboa Green creativity has emerged as a vital field in sustainability research, emphasizing the integration of creative processes with environmental responsibility. Literature on green creativity highlights its role in generating eco-innovations and fostering awareness of sustainable practices through design. Engagement in sustainability initiatives often depends on such creativity-driven approaches, which encourage individuals to view sustainability as part of their core values and social identity. This study explores how a creative framework based on green creativity and design techniques can effectively promote sustainable engagement. The method involved adapting a Creative Framework for the “Cidades pelo Clima” project (CpC), to engage participants in sustainable issues. It helped establish shared values and collective goals, empowering participants to actively contribute to environmental solutions. Results demonstrate that green creativity not only enhances team cohesion and motivation but also embeds sustainability into participants' mental models, fostering long-term commitment to eco-conscious behaviors. The research contributes to the field of sustainable design by showcasing how creativity can serve as a catalyst for promoting long-term engagement and fostering sustainable mental models https://ojs.sites.ufsc.br/index.php/mixsustentavel/article/view/8083criatividadedesign thinkingCriatividade verdemodelos mentaisEngajamento verde
spellingShingle Daniela Estaregue Alves
Cristiano Alves da Silva
Paulo Manuel Cadete Ferrão
GREEN CREATIVE DESIGN FOSTERING A SUSTAINABLE MENTAL MODEL
Mix Sustentável
criatividade
design thinking
Criatividade verde
modelos mentais
Engajamento verde
title GREEN CREATIVE DESIGN FOSTERING A SUSTAINABLE MENTAL MODEL
title_full GREEN CREATIVE DESIGN FOSTERING A SUSTAINABLE MENTAL MODEL
title_fullStr GREEN CREATIVE DESIGN FOSTERING A SUSTAINABLE MENTAL MODEL
title_full_unstemmed GREEN CREATIVE DESIGN FOSTERING A SUSTAINABLE MENTAL MODEL
title_short GREEN CREATIVE DESIGN FOSTERING A SUSTAINABLE MENTAL MODEL
title_sort green creative design fostering a sustainable mental model
topic criatividade
design thinking
Criatividade verde
modelos mentais
Engajamento verde
url https://ojs.sites.ufsc.br/index.php/mixsustentavel/article/view/8083
work_keys_str_mv AT danielaestareguealves greencreativedesignfosteringasustainablementalmodel
AT cristianoalvesdasilva greencreativedesignfosteringasustainablementalmodel
AT paulomanuelcadeteferrao greencreativedesignfosteringasustainablementalmodel