From green entrepreneurial intention to behaviour: The role of environmental knowledge, subjective norms, and external institutional support
The United Nations’ Sustainable Development Goals have been gaining traction. Green entrepreneurship has emerged as an appealing strategy for governments and educators to address environmental problems. This study examines the determinants affecting the transformation of green entrepreneurial intent...
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| Format: | Article |
| Language: | English |
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Elsevier
2024-12-01
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| Series: | Sustainable Futures |
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| Online Access: | http://www.sciencedirect.com/science/article/pii/S2666188824001801 |
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| author | Ching Yin Ip |
| author_facet | Ching Yin Ip |
| author_sort | Ching Yin Ip |
| collection | DOAJ |
| description | The United Nations’ Sustainable Development Goals have been gaining traction. Green entrepreneurship has emerged as an appealing strategy for governments and educators to address environmental problems. This study examines the determinants affecting the transformation of green entrepreneurial intention into behaviour, a previously unexplored area. Specifically, the moderating roles of sustainability orientation, environmental knowledge, subjective norms, and external institutional support on the effect of green entrepreneurial intention on behaviour are examined. A quantitative survey of 663 Taiwanese individuals was conducted between November and December 2022. The factor structure was evaluated using exploratory factor analyses. The positive relationship between green entrepreneurial intention and behaviour was validated using multiple regression analysis. Environmental knowledge, subjective norms, and external institutional support, but not sustainability orientation, had positive moderating roles. These findings enrich existing theories, including the theory of planned behaviour and social cognitive career theory, and provide practical guidance to educators and policy makers promoting green entrepreneurial action. |
| format | Article |
| id | doaj-art-ef77e00619a54b8b9900a05908236bcc |
| institution | DOAJ |
| issn | 2666-1888 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Sustainable Futures |
| spelling | doaj-art-ef77e00619a54b8b9900a05908236bcc2025-08-20T02:48:57ZengElsevierSustainable Futures2666-18882024-12-01810033110.1016/j.sftr.2024.100331From green entrepreneurial intention to behaviour: The role of environmental knowledge, subjective norms, and external institutional supportChing Yin Ip0Department of Advertising and Public Relations, Fu Jen Catholic University, No. 510, Zhongzheng Rd., Xinzhuang Dist., New Taipei City 242062, TaiwanThe United Nations’ Sustainable Development Goals have been gaining traction. Green entrepreneurship has emerged as an appealing strategy for governments and educators to address environmental problems. This study examines the determinants affecting the transformation of green entrepreneurial intention into behaviour, a previously unexplored area. Specifically, the moderating roles of sustainability orientation, environmental knowledge, subjective norms, and external institutional support on the effect of green entrepreneurial intention on behaviour are examined. A quantitative survey of 663 Taiwanese individuals was conducted between November and December 2022. The factor structure was evaluated using exploratory factor analyses. The positive relationship between green entrepreneurial intention and behaviour was validated using multiple regression analysis. Environmental knowledge, subjective norms, and external institutional support, but not sustainability orientation, had positive moderating roles. These findings enrich existing theories, including the theory of planned behaviour and social cognitive career theory, and provide practical guidance to educators and policy makers promoting green entrepreneurial action.http://www.sciencedirect.com/science/article/pii/S2666188824001801Entrepreneurial behaviourEntrepreneurial intentionEnvironmental knowledgeInstitutional supportSubjective norms |
| spellingShingle | Ching Yin Ip From green entrepreneurial intention to behaviour: The role of environmental knowledge, subjective norms, and external institutional support Sustainable Futures Entrepreneurial behaviour Entrepreneurial intention Environmental knowledge Institutional support Subjective norms |
| title | From green entrepreneurial intention to behaviour: The role of environmental knowledge, subjective norms, and external institutional support |
| title_full | From green entrepreneurial intention to behaviour: The role of environmental knowledge, subjective norms, and external institutional support |
| title_fullStr | From green entrepreneurial intention to behaviour: The role of environmental knowledge, subjective norms, and external institutional support |
| title_full_unstemmed | From green entrepreneurial intention to behaviour: The role of environmental knowledge, subjective norms, and external institutional support |
| title_short | From green entrepreneurial intention to behaviour: The role of environmental knowledge, subjective norms, and external institutional support |
| title_sort | from green entrepreneurial intention to behaviour the role of environmental knowledge subjective norms and external institutional support |
| topic | Entrepreneurial behaviour Entrepreneurial intention Environmental knowledge Institutional support Subjective norms |
| url | http://www.sciencedirect.com/science/article/pii/S2666188824001801 |
| work_keys_str_mv | AT chingyinip fromgreenentrepreneurialintentiontobehaviourtheroleofenvironmentalknowledgesubjectivenormsandexternalinstitutionalsupport |