Sustainable marketing and social intervention to encourage environmental care in the county of Valle de Bravo
This paper aimed to analyze a socio-ecological system in Mexico to design a social marketing strategy that encourages participation and induces behavioral change toward environmental protection. The methodological approach was participatory research. The main findings confirm a strong social indiff...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Academia de Ciencias Administrativas A.C.(ACACIA)
2025-06-01
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| Series: | Ciencias Administrativas Teoría y Praxis |
| Subjects: | |
| Online Access: | https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/492 |
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