Sustainable marketing and social intervention to encourage environmental care in the county of Valle de Bravo
This paper aimed to analyze a socio-ecological system in Mexico to design a social marketing strategy that encourages participation and induces behavioral change toward environmental protection. The methodological approach was participatory research. The main findings confirm a strong social indiff...
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| Format: | Article |
| Language: | English |
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Academia de Ciencias Administrativas A.C.(ACACIA)
2025-06-01
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| Series: | Ciencias Administrativas Teoría y Praxis |
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| Online Access: | https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/492 |
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| _version_ | 1850160765473914880 |
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| author | Pilar Arroyo-López Lorena Álvarez-Castañón |
| author_facet | Pilar Arroyo-López Lorena Álvarez-Castañón |
| author_sort | Pilar Arroyo-López |
| collection | DOAJ |
| description |
This paper aimed to analyze a socio-ecological system in Mexico to design a social marketing strategy that encourages participation and induces behavioral change toward environmental protection. The methodological approach was participatory research. The main findings confirm a strong social indifference. There are low environmental concerns and low interest in knowing or adopting effective waste management or water savings practices because “the responsibility is of the government, not of the individuals”. Sustainable marketing offers a new perspective of the much-needed changes in the design of social interventions and public policies that lead civil society and businesses toward a stronger commitment to climate action.
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| format | Article |
| id | doaj-art-ef737add9f0d499d967bcf50fc9ea6be |
| institution | OA Journals |
| issn | 2683-1457 2683-1465 |
| language | English |
| publishDate | 2025-06-01 |
| publisher | Academia de Ciencias Administrativas A.C.(ACACIA) |
| record_format | Article |
| series | Ciencias Administrativas Teoría y Praxis |
| spelling | doaj-art-ef737add9f0d499d967bcf50fc9ea6be2025-08-20T02:23:04ZengAcademia de Ciencias Administrativas A.C.(ACACIA)Ciencias Administrativas Teoría y Praxis2683-14572683-14652025-06-0121310.46443/catyp.v21i3.492Sustainable marketing and social intervention to encourage environmental care in the county of Valle de BravoPilar Arroyo-López0Lorena Álvarez-Castañón1EGADE Business School, Tecnologico de Monterrey, MexicoUniversity of Guanajuato; Mexico This paper aimed to analyze a socio-ecological system in Mexico to design a social marketing strategy that encourages participation and induces behavioral change toward environmental protection. The methodological approach was participatory research. The main findings confirm a strong social indifference. There are low environmental concerns and low interest in knowing or adopting effective waste management or water savings practices because “the responsibility is of the government, not of the individuals”. Sustainable marketing offers a new perspective of the much-needed changes in the design of social interventions and public policies that lead civil society and businesses toward a stronger commitment to climate action. https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/492social marketingsustainable marketingsocial intervention |
| spellingShingle | Pilar Arroyo-López Lorena Álvarez-Castañón Sustainable marketing and social intervention to encourage environmental care in the county of Valle de Bravo Ciencias Administrativas Teoría y Praxis social marketing sustainable marketing social intervention |
| title | Sustainable marketing and social intervention to encourage environmental care in the county of Valle de Bravo |
| title_full | Sustainable marketing and social intervention to encourage environmental care in the county of Valle de Bravo |
| title_fullStr | Sustainable marketing and social intervention to encourage environmental care in the county of Valle de Bravo |
| title_full_unstemmed | Sustainable marketing and social intervention to encourage environmental care in the county of Valle de Bravo |
| title_short | Sustainable marketing and social intervention to encourage environmental care in the county of Valle de Bravo |
| title_sort | sustainable marketing and social intervention to encourage environmental care in the county of valle de bravo |
| topic | social marketing sustainable marketing social intervention |
| url | https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/492 |
| work_keys_str_mv | AT pilararroyolopez sustainablemarketingandsocialinterventiontoencourageenvironmentalcareinthecountyofvalledebravo AT lorenaalvarezcastanon sustainablemarketingandsocialinterventiontoencourageenvironmentalcareinthecountyofvalledebravo |