Evaluation of the communication efficacy of main-stream-value-oriented TV using social media analysis: A method based on improved Bass models
Evaluating the communication impact of Chinese TV dramas has been difficult due to challenges in accessing financial data. However, the emergence of integrated media communication has provided a framework for assessing this impact through social media commentary. This study uses the Bass model to an...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-03-01
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| Series: | Heliyon |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2405844025012903 |
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