Evaluation of the communication efficacy of main-stream-value-oriented TV using social media analysis: A method based on improved Bass models
Evaluating the communication impact of Chinese TV dramas has been difficult due to challenges in accessing financial data. However, the emergence of integrated media communication has provided a framework for assessing this impact through social media commentary. This study uses the Bass model to an...
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| Format: | Article |
| Language: | English |
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Elsevier
2025-03-01
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| Series: | Heliyon |
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| Online Access: | http://www.sciencedirect.com/science/article/pii/S2405844025012903 |
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| author | Xiao Ding Man Jin Zhe Feng |
| author_facet | Xiao Ding Man Jin Zhe Feng |
| author_sort | Xiao Ding |
| collection | DOAJ |
| description | Evaluating the communication impact of Chinese TV dramas has been difficult due to challenges in accessing financial data. However, the emergence of integrated media communication has provided a framework for assessing this impact through social media commentary. This study uses the Bass model to analyze the spread of Chinese main-stream-value-oriented TV on social media. Results show that this model is more accurate than traditional ones, allowing for a more scientific allocation of resources and better dissemination of core values. The study also offers insights into the evolution of thematic content, expression techniques, and popularization strategies in TV dramas, ensuring their cultural and social impact while providing data and theoretical support. |
| format | Article |
| id | doaj-art-ef72eeed73bf4fd18ec4d778fe03b945 |
| institution | DOAJ |
| issn | 2405-8440 |
| language | English |
| publishDate | 2025-03-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Heliyon |
| spelling | doaj-art-ef72eeed73bf4fd18ec4d778fe03b9452025-08-20T03:01:38ZengElsevierHeliyon2405-84402025-03-01116e4290910.1016/j.heliyon.2025.e42909Evaluation of the communication efficacy of main-stream-value-oriented TV using social media analysis: A method based on improved Bass modelsXiao Ding0Man Jin1Zhe Feng2State Key Laboratory of Media Integration and Communication, Communication University of China, Beijing, 100086, ChinaSchool of Economics and Law, Chaohu University, Hefei, 238024, China; Corresponding author.State Key Laboratory of Media Integration and Communication, Communication University of China, Beijing, 100086, ChinaEvaluating the communication impact of Chinese TV dramas has been difficult due to challenges in accessing financial data. However, the emergence of integrated media communication has provided a framework for assessing this impact through social media commentary. This study uses the Bass model to analyze the spread of Chinese main-stream-value-oriented TV on social media. Results show that this model is more accurate than traditional ones, allowing for a more scientific allocation of resources and better dissemination of core values. The study also offers insights into the evolution of thematic content, expression techniques, and popularization strategies in TV dramas, ensuring their cultural and social impact while providing data and theoretical support.http://www.sciencedirect.com/science/article/pii/S2405844025012903Main-stream-value-oriented TVForecastingSocial media analysisRFM analysisThe degree attentionThe improved Bass model |
| spellingShingle | Xiao Ding Man Jin Zhe Feng Evaluation of the communication efficacy of main-stream-value-oriented TV using social media analysis: A method based on improved Bass models Heliyon Main-stream-value-oriented TV Forecasting Social media analysis RFM analysis The degree attention The improved Bass model |
| title | Evaluation of the communication efficacy of main-stream-value-oriented TV using social media analysis: A method based on improved Bass models |
| title_full | Evaluation of the communication efficacy of main-stream-value-oriented TV using social media analysis: A method based on improved Bass models |
| title_fullStr | Evaluation of the communication efficacy of main-stream-value-oriented TV using social media analysis: A method based on improved Bass models |
| title_full_unstemmed | Evaluation of the communication efficacy of main-stream-value-oriented TV using social media analysis: A method based on improved Bass models |
| title_short | Evaluation of the communication efficacy of main-stream-value-oriented TV using social media analysis: A method based on improved Bass models |
| title_sort | evaluation of the communication efficacy of main stream value oriented tv using social media analysis a method based on improved bass models |
| topic | Main-stream-value-oriented TV Forecasting Social media analysis RFM analysis The degree attention The improved Bass model |
| url | http://www.sciencedirect.com/science/article/pii/S2405844025012903 |
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