Framing Social Movements on Social Media
Social media enables activists to directly communicate with the public and provides a space for movement leaders, participants, bystanders, and opponents to collectively construct and contest narratives. Focusing on Twitter messages from social movements surrounding three issues in 2018-2019 (guns,...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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HOPE
2024-05-01
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| Series: | Journal of Quantitative Description: Digital Media |
| Subjects: | |
| Online Access: | https://journalqd.org/article/view/5896 |
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| _version_ | 1849405227711594496 |
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| author | Julia Mendelsohn Maya Vijan Dallas Card Ceren Budak |
| author_facet | Julia Mendelsohn Maya Vijan Dallas Card Ceren Budak |
| author_sort | Julia Mendelsohn |
| collection | DOAJ |
| description |
Social media enables activists to directly communicate with the public and provides a space for movement leaders, participants, bystanders, and opponents to collectively construct and contest narratives. Focusing on Twitter messages from social movements surrounding three issues in 2018-2019 (guns, immigration, and LGBTQ rights), we create a codebook, annotated dataset, and computational models to detect diagnostic (problem identification and attribution), prognostic (proposed solutions and tactics), and motivational (calls to action) framing strategies. We conduct an in-depth unsupervised linguistic analysis of each framing strategy, and uncover cross-movement similarities in associations between framing and linguistic features such as pronouns and deontic modal verbs. Finally, we compare framing strategies across issues and other social, cultural, and interactional contexts. For example, we show that diagnostic framing is more common in replies than original broadcast posts, and that social movement organizations focus much more on prognostic and motivational framing than journalists and ordinary citizens.
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| format | Article |
| id | doaj-art-ef3dd24a9a6a45ee83cc5e91cd3f8585 |
| institution | Kabale University |
| issn | 2673-8813 |
| language | English |
| publishDate | 2024-05-01 |
| publisher | HOPE |
| record_format | Article |
| series | Journal of Quantitative Description: Digital Media |
| spelling | doaj-art-ef3dd24a9a6a45ee83cc5e91cd3f85852025-08-20T03:36:44ZengHOPEJournal of Quantitative Description: Digital Media2673-88132024-05-01410.51685/jqd.2024.icwsm.9Framing Social Movements on Social MediaJulia Mendelsohn0Maya Vijan1Dallas Card2Ceren Budak3University of MichiganUniversity of MichiganUniversity of MichiganUniversity of Michigan Social media enables activists to directly communicate with the public and provides a space for movement leaders, participants, bystanders, and opponents to collectively construct and contest narratives. Focusing on Twitter messages from social movements surrounding three issues in 2018-2019 (guns, immigration, and LGBTQ rights), we create a codebook, annotated dataset, and computational models to detect diagnostic (problem identification and attribution), prognostic (proposed solutions and tactics), and motivational (calls to action) framing strategies. We conduct an in-depth unsupervised linguistic analysis of each framing strategy, and uncover cross-movement similarities in associations between framing and linguistic features such as pronouns and deontic modal verbs. Finally, we compare framing strategies across issues and other social, cultural, and interactional contexts. For example, we show that diagnostic framing is more common in replies than original broadcast posts, and that social movement organizations focus much more on prognostic and motivational framing than journalists and ordinary citizens. https://journalqd.org/article/view/5896framingcomputational social sciencenatural language processingTwittersocial mediasocial movements |
| spellingShingle | Julia Mendelsohn Maya Vijan Dallas Card Ceren Budak Framing Social Movements on Social Media Journal of Quantitative Description: Digital Media framing computational social science natural language processing social media social movements |
| title | Framing Social Movements on Social Media |
| title_full | Framing Social Movements on Social Media |
| title_fullStr | Framing Social Movements on Social Media |
| title_full_unstemmed | Framing Social Movements on Social Media |
| title_short | Framing Social Movements on Social Media |
| title_sort | framing social movements on social media |
| topic | framing computational social science natural language processing social media social movements |
| url | https://journalqd.org/article/view/5896 |
| work_keys_str_mv | AT juliamendelsohn framingsocialmovementsonsocialmedia AT mayavijan framingsocialmovementsonsocialmedia AT dallascard framingsocialmovementsonsocialmedia AT cerenbudak framingsocialmovementsonsocialmedia |