Framing Social Movements on Social Media

Social media enables activists to directly communicate with the public and provides a space for movement leaders, participants, bystanders, and opponents to collectively construct and contest narratives. Focusing on Twitter messages from social movements surrounding three issues in 2018-2019 (guns,...

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Main Authors: Julia Mendelsohn, Maya Vijan, Dallas Card, Ceren Budak
Format: Article
Language:English
Published: HOPE 2024-05-01
Series:Journal of Quantitative Description: Digital Media
Subjects:
Online Access:https://journalqd.org/article/view/5896
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author Julia Mendelsohn
Maya Vijan
Dallas Card
Ceren Budak
author_facet Julia Mendelsohn
Maya Vijan
Dallas Card
Ceren Budak
author_sort Julia Mendelsohn
collection DOAJ
description Social media enables activists to directly communicate with the public and provides a space for movement leaders, participants, bystanders, and opponents to collectively construct and contest narratives. Focusing on Twitter messages from social movements surrounding three issues in 2018-2019 (guns, immigration, and LGBTQ rights), we create a codebook, annotated dataset, and computational models to detect diagnostic (problem identification and attribution), prognostic (proposed solutions and tactics), and motivational (calls to action) framing strategies. We conduct an in-depth unsupervised linguistic analysis of each framing strategy, and uncover cross-movement similarities in associations between framing and linguistic features such as pronouns and deontic modal verbs. Finally, we compare framing strategies across issues and other social, cultural, and interactional contexts. For example, we show that diagnostic framing is more common in replies than original broadcast posts, and that social movement organizations focus much more on prognostic and motivational framing than journalists and ordinary citizens.
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series Journal of Quantitative Description: Digital Media
spelling doaj-art-ef3dd24a9a6a45ee83cc5e91cd3f85852025-08-20T03:36:44ZengHOPEJournal of Quantitative Description: Digital Media2673-88132024-05-01410.51685/jqd.2024.icwsm.9Framing Social Movements on Social MediaJulia Mendelsohn0Maya Vijan1Dallas Card2Ceren Budak3University of MichiganUniversity of MichiganUniversity of MichiganUniversity of Michigan Social media enables activists to directly communicate with the public and provides a space for movement leaders, participants, bystanders, and opponents to collectively construct and contest narratives. Focusing on Twitter messages from social movements surrounding three issues in 2018-2019 (guns, immigration, and LGBTQ rights), we create a codebook, annotated dataset, and computational models to detect diagnostic (problem identification and attribution), prognostic (proposed solutions and tactics), and motivational (calls to action) framing strategies. We conduct an in-depth unsupervised linguistic analysis of each framing strategy, and uncover cross-movement similarities in associations between framing and linguistic features such as pronouns and deontic modal verbs. Finally, we compare framing strategies across issues and other social, cultural, and interactional contexts. For example, we show that diagnostic framing is more common in replies than original broadcast posts, and that social movement organizations focus much more on prognostic and motivational framing than journalists and ordinary citizens. https://journalqd.org/article/view/5896framingcomputational social sciencenatural language processingTwittersocial mediasocial movements
spellingShingle Julia Mendelsohn
Maya Vijan
Dallas Card
Ceren Budak
Framing Social Movements on Social Media
Journal of Quantitative Description: Digital Media
framing
computational social science
natural language processing
Twitter
social media
social movements
title Framing Social Movements on Social Media
title_full Framing Social Movements on Social Media
title_fullStr Framing Social Movements on Social Media
title_full_unstemmed Framing Social Movements on Social Media
title_short Framing Social Movements on Social Media
title_sort framing social movements on social media
topic framing
computational social science
natural language processing
Twitter
social media
social movements
url https://journalqd.org/article/view/5896
work_keys_str_mv AT juliamendelsohn framingsocialmovementsonsocialmedia
AT mayavijan framingsocialmovementsonsocialmedia
AT dallascard framingsocialmovementsonsocialmedia
AT cerenbudak framingsocialmovementsonsocialmedia