The power of cross-cultural communication: reception and impact of Chinese variety shows on YouTube
This work investigates the international communication effects of Chinese variety shows on the YouTube platform from the perspective of cross-cultural communication using data analysis, text analysis, and communication strategy research. It is found that program genre, linguistic adaptability, prese...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2025-04-01
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| Series: | Frontiers in Communication |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fcomm.2025.1542139/full |
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