Application of Artificial Intelligence in the Tourism Sector: Benefits and Challenges of AI-Based Digital Tools in Tourism Organizations of Lithuania, Latvia, and Sweden

Application of Artificial Intelligence in the Tourism Sector: Benefits and Challenges of AI-Based Digital Tools in Tourism Organizations of Lithuania, Latvia, and Sweden

This article analyzes the application of artificial intelligence in the tourism sector in Lithuania, Latvia, and Sweden. This paper aims (1) to identify the benefits of AI-based digital tools for the operations of tourism organizations, and (2) to identify the challenges in using AI-based digital to...

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Bibliographic Details
Main Authors: Gita Šakytė-Statnickė, Laurencija Budrytė-Ausiejienė
Format: Article
Language:English
Published: MDPI AG 2025-04-01
Series:Tourism and Hospitality
Subjects:
tourism sector
tourism organization
artificial intelligence
AI-based digital tools
Online Access:https://www.mdpi.com/2673-5768/6/2/67
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