Implementation and effectiveness of corporate-driven smallholder cocoa certification schemes in Indonesia

Abstract Voluntary sustainability standards (VSS) are a popular instrument in corporate social responsibility strategies of food processing and distribution companies. Yet, concerns emerge about companies capitalizing on VSS as a reputation-building and product-differentiation tool without investing...

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Main Authors: Janne Bemelmans, Miet Maertens
Format: Article
Language:English
Published: SpringerOpen 2025-07-01
Series:Agricultural and Food Economics
Subjects:
Online Access:https://doi.org/10.1186/s40100-025-00375-5
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author Janne Bemelmans
Miet Maertens
author_facet Janne Bemelmans
Miet Maertens
author_sort Janne Bemelmans
collection DOAJ
description Abstract Voluntary sustainability standards (VSS) are a popular instrument in corporate social responsibility strategies of food processing and distribution companies. Yet, concerns emerge about companies capitalizing on VSS as a reputation-building and product-differentiation tool without investing in strong sustainability commitments on the ground. This article explores how the heterogeneity in interventions across three corporate-driven Rainforest Alliance cocoa certification schemes in South Sulawesi, Indonesia, shapes farm-level socioeconomic impacts. We conceptualize the implementation of VSS interventions along three mechanisms—i.e., control, market-based incentives, and capacity-building interventions—and into measurable farm-level indicators. We use primary survey data from 458 smallholder producers and a propensity score matching approach to estimate farm-level effects of certification. Results reveal large differences in farm-level interventions across certification schemes and positive effects on farm production and producer income in those schemes with the strongest interventions. Results point to the complementarity of control, market-based incentives, and capacity-building interventions in delivering beneficial farm-level effects. We highlight the role of processing and distribution companies, as operators of certification schemes, in effectively implementing VSS to deliver improved sustainability outcomes. Improved monitoring and enforcement of VSS implementation is needed to improve accountability in the transition toward sustainable food systems.
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spelling doaj-art-eec4a8e45bb0455dabc182075397d9852025-08-20T03:45:27ZengSpringerOpenAgricultural and Food Economics2193-75322025-07-0113113810.1186/s40100-025-00375-5Implementation and effectiveness of corporate-driven smallholder cocoa certification schemes in IndonesiaJanne Bemelmans0Miet Maertens1Division of Bioeconomics, Department of Earth and Environmental Sciences, KU LeuvenDivision of Bioeconomics, Department of Earth and Environmental Sciences, KU LeuvenAbstract Voluntary sustainability standards (VSS) are a popular instrument in corporate social responsibility strategies of food processing and distribution companies. Yet, concerns emerge about companies capitalizing on VSS as a reputation-building and product-differentiation tool without investing in strong sustainability commitments on the ground. This article explores how the heterogeneity in interventions across three corporate-driven Rainforest Alliance cocoa certification schemes in South Sulawesi, Indonesia, shapes farm-level socioeconomic impacts. We conceptualize the implementation of VSS interventions along three mechanisms—i.e., control, market-based incentives, and capacity-building interventions—and into measurable farm-level indicators. We use primary survey data from 458 smallholder producers and a propensity score matching approach to estimate farm-level effects of certification. Results reveal large differences in farm-level interventions across certification schemes and positive effects on farm production and producer income in those schemes with the strongest interventions. Results point to the complementarity of control, market-based incentives, and capacity-building interventions in delivering beneficial farm-level effects. We highlight the role of processing and distribution companies, as operators of certification schemes, in effectively implementing VSS to deliver improved sustainability outcomes. Improved monitoring and enforcement of VSS implementation is needed to improve accountability in the transition toward sustainable food systems.https://doi.org/10.1186/s40100-025-00375-5CertificationRainforest AllianceFarm-level interventionsPropensity score matchingCocoaIndonesia
spellingShingle Janne Bemelmans
Miet Maertens
Implementation and effectiveness of corporate-driven smallholder cocoa certification schemes in Indonesia
Agricultural and Food Economics
Certification
Rainforest Alliance
Farm-level interventions
Propensity score matching
Cocoa
Indonesia
title Implementation and effectiveness of corporate-driven smallholder cocoa certification schemes in Indonesia
title_full Implementation and effectiveness of corporate-driven smallholder cocoa certification schemes in Indonesia
title_fullStr Implementation and effectiveness of corporate-driven smallholder cocoa certification schemes in Indonesia
title_full_unstemmed Implementation and effectiveness of corporate-driven smallholder cocoa certification schemes in Indonesia
title_short Implementation and effectiveness of corporate-driven smallholder cocoa certification schemes in Indonesia
title_sort implementation and effectiveness of corporate driven smallholder cocoa certification schemes in indonesia
topic Certification
Rainforest Alliance
Farm-level interventions
Propensity score matching
Cocoa
Indonesia
url https://doi.org/10.1186/s40100-025-00375-5
work_keys_str_mv AT jannebemelmans implementationandeffectivenessofcorporatedrivensmallholdercocoacertificationschemesinindonesia
AT mietmaertens implementationandeffectivenessofcorporatedrivensmallholdercocoacertificationschemesinindonesia