Digitalisation to zero-waste: the interplay of open eco-innovation and the circular economy in agricultural enterprises

The integration of digitalisation into corporate models and processes represents a transformative approach to improving operational efficiency and supporting the transition towards zero-waste production. The study investigates challenges within Thailand’s agricultural sector, focusing on how small a...

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Main Authors: Wutthiya Aekthanate Srisathan, Wongsatorn Worrakittikul, Kanokon Rattanapon, Thippayarat Hongto, Apichai Phrommasakha Na Sakhonnakon, Phaninee Naruetharadhol
Format: Article
Language:English
Published: Taylor & Francis Group 2025-12-01
Series:International Journal of Sustainable Engineering
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Online Access:https://www.tandfonline.com/doi/10.1080/19397038.2024.2446771
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author Wutthiya Aekthanate Srisathan
Wongsatorn Worrakittikul
Kanokon Rattanapon
Thippayarat Hongto
Apichai Phrommasakha Na Sakhonnakon
Phaninee Naruetharadhol
author_facet Wutthiya Aekthanate Srisathan
Wongsatorn Worrakittikul
Kanokon Rattanapon
Thippayarat Hongto
Apichai Phrommasakha Na Sakhonnakon
Phaninee Naruetharadhol
author_sort Wutthiya Aekthanate Srisathan
collection DOAJ
description The integration of digitalisation into corporate models and processes represents a transformative approach to improving operational efficiency and supporting the transition towards zero-waste production. The study investigates challenges within Thailand’s agricultural sector, focusing on how small and medium enterprises (SMEs) leverage digital capabilities and strategies to implement circular economy principles. A total of 304 agricultural enterprises were sampled, including 133 startups and 171 established firms. Using structural equation modelling with multigroup analysis, the research explores differences in adoption patterns between startups and established firms. The results reveal significant differences between startups and established firms. Digital capability strongly influences open product eco-innovation significantly for both groups, with established firms demonstrating slightly stronger relationships due to their extensive resources and experience. In contrast, digital strategy significantly affects open product and managerial eco-innovation for startups, while its impact on established firms is weaker. Furthermore, circular economy concept adoption facilitates the creation of value-added products from agricultural residues, with startups showing stronger relationships, reflecting their agility and focus on innovation. However, established firms demonstrate strengths in optimizing existing process for sustainability. The findings highlight the critical role of innovative digital practices in promoting sustainable ecosystems and addressing the urgent need for near-zero-waste strategies in agriculture. By advancing theoretical frameworks on digitalisation and eco-innovation, the study provides valuable insights to guide sustainability-focused transformations in agricultural enterprises within emerging agro-industrial economies.
format Article
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institution Kabale University
issn 1939-7038
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publishDate 2025-12-01
publisher Taylor & Francis Group
record_format Article
series International Journal of Sustainable Engineering
spelling doaj-art-ee8ea5285a874c678af758dcb07291e22025-01-20T12:06:56ZengTaylor & Francis GroupInternational Journal of Sustainable Engineering1939-70381939-70462025-12-0118112110.1080/19397038.2024.2446771Digitalisation to zero-waste: the interplay of open eco-innovation and the circular economy in agricultural enterprisesWutthiya Aekthanate Srisathan0Wongsatorn Worrakittikul1Kanokon Rattanapon2Thippayarat Hongto3Apichai Phrommasakha Na Sakhonnakon4Phaninee Naruetharadhol5Business Administration Division, Khon Kaen University International College, Khon Kaen, ThailandDepartment of International Technology and Innovation Management, International College, Khon Kaen University, Khon Kaen, ThailandCenter for Sustainable Innovation and Society, International College Khon Kaen University, Khon Kaen, ThailandBusiness Administration Division, Khon Kaen University International College, Khon Kaen, ThailandBusiness Administration Division, Khon Kaen University International College, Khon Kaen, ThailandCenter for Sustainable Innovation and Society, International College Khon Kaen University, Khon Kaen, ThailandThe integration of digitalisation into corporate models and processes represents a transformative approach to improving operational efficiency and supporting the transition towards zero-waste production. The study investigates challenges within Thailand’s agricultural sector, focusing on how small and medium enterprises (SMEs) leverage digital capabilities and strategies to implement circular economy principles. A total of 304 agricultural enterprises were sampled, including 133 startups and 171 established firms. Using structural equation modelling with multigroup analysis, the research explores differences in adoption patterns between startups and established firms. The results reveal significant differences between startups and established firms. Digital capability strongly influences open product eco-innovation significantly for both groups, with established firms demonstrating slightly stronger relationships due to their extensive resources and experience. In contrast, digital strategy significantly affects open product and managerial eco-innovation for startups, while its impact on established firms is weaker. Furthermore, circular economy concept adoption facilitates the creation of value-added products from agricultural residues, with startups showing stronger relationships, reflecting their agility and focus on innovation. However, established firms demonstrate strengths in optimizing existing process for sustainability. The findings highlight the critical role of innovative digital practices in promoting sustainable ecosystems and addressing the urgent need for near-zero-waste strategies in agriculture. By advancing theoretical frameworks on digitalisation and eco-innovation, the study provides valuable insights to guide sustainability-focused transformations in agricultural enterprises within emerging agro-industrial economies.https://www.tandfonline.com/doi/10.1080/19397038.2024.2446771Digitalizationcircular economy principlesopen eco-innovationsustainability in SMEsproducts from residuesagricultural enterprises
spellingShingle Wutthiya Aekthanate Srisathan
Wongsatorn Worrakittikul
Kanokon Rattanapon
Thippayarat Hongto
Apichai Phrommasakha Na Sakhonnakon
Phaninee Naruetharadhol
Digitalisation to zero-waste: the interplay of open eco-innovation and the circular economy in agricultural enterprises
International Journal of Sustainable Engineering
Digitalization
circular economy principles
open eco-innovation
sustainability in SMEs
products from residues
agricultural enterprises
title Digitalisation to zero-waste: the interplay of open eco-innovation and the circular economy in agricultural enterprises
title_full Digitalisation to zero-waste: the interplay of open eco-innovation and the circular economy in agricultural enterprises
title_fullStr Digitalisation to zero-waste: the interplay of open eco-innovation and the circular economy in agricultural enterprises
title_full_unstemmed Digitalisation to zero-waste: the interplay of open eco-innovation and the circular economy in agricultural enterprises
title_short Digitalisation to zero-waste: the interplay of open eco-innovation and the circular economy in agricultural enterprises
title_sort digitalisation to zero waste the interplay of open eco innovation and the circular economy in agricultural enterprises
topic Digitalization
circular economy principles
open eco-innovation
sustainability in SMEs
products from residues
agricultural enterprises
url https://www.tandfonline.com/doi/10.1080/19397038.2024.2446771
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