Father Influencers’ Short Videos in China: Representations of Hybrid Fatherhood and Commercialisation on Xiaohongshu

This study investigates the emerging trend of “dad vlogs” and short videos on Xiaohongshu, a popular lifestyle platform in China that incorporates e-commerce. Specifically, it examines how dad vloggers represent fathers’ parenting practices and responsibilities in their videos, and how they construc...

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Bibliographic Details
Main Authors: Min Xu, Xinchen Liu, Hao Zhang
Format: Article
Language:English
Published: Cogitatio 2025-01-01
Series:Media and Communication
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Online Access:https://www.cogitatiopress.com/mediaandcommunication/article/view/8762
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