Evolution of staff motivation management tools in digital reality

Traditional motivation tools are almost completely focused on meeting the basic needs of a person. Until 2010 the management science did not consider the satisfaction of the highest needs of a person as a priority, however, the satisfaction of a person’s basic needs in the 21st century is considered...

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Main Authors: O. K. Mineva, E. V. Polyanskaya
Format: Article
Language:Russian
Published: Maykop State Technological University 2021-04-01
Series:Новые технологии
Subjects:
Online Access:https://newtechology.mkgtu.ru/jour/article/view/471
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author O. K. Mineva
E. V. Polyanskaya
author_facet O. K. Mineva
E. V. Polyanskaya
author_sort O. K. Mineva
collection DOAJ
description Traditional motivation tools are almost completely focused on meeting the basic needs of a person. Until 2010 the management science did not consider the satisfaction of the highest needs of a person as a priority, however, the satisfaction of a person’s basic needs in the 21st century is considered as a presume, and the toolkit that formed it significantly limits the efficiency of companies. A feature of a modern employee is his high level of education, formed digital skills, deep socialization, which manifests itself in a request to an employer about working conditions that allow finding an acceptable balance between work and personal life, the constant development of competencies and a consistent change in status. At the same time, the portrait of a modern employer has also changed, and now the effectiveness of an employee is important with the maximum possible cost optimization. This requires a significant change in the mentality of HR workers, employers and their search for new motivation tools. The 2020 lockdown has significantly transformed the scale of employee values and require employers to promptly modify the usual business models. The result of the lockdown is a large case of motivation tools, for which there were requests even before the COVID pandemic. Scientists have received a one-time approbation of new motivation tools around the world. Within the framework of the research, we have carried out work on the systematization of the most effective motivation tools and their application in accordance with the highest needs of the individual. The introduction of modern motivation tools into the practice of companies can significantly increase the attractiveness of work in it for employees, achieve an increase in labor efficiency while reducing conditionally fixed costs.
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spelling doaj-art-ee3ba9f6edae48a3a75470561edcc7292025-08-20T03:20:32ZrusMaykop State Technological UniversityНовые технологии2072-09202713-00292021-04-0117110511110.47370/2072-0920-2021-17-1-105-111451Evolution of staff motivation management tools in digital realityO. K. Mineva0E. V. Polyanskaya1FSBEI HE «Astrakhan State University»FSBEI HE «Astrakhan State University»Traditional motivation tools are almost completely focused on meeting the basic needs of a person. Until 2010 the management science did not consider the satisfaction of the highest needs of a person as a priority, however, the satisfaction of a person’s basic needs in the 21st century is considered as a presume, and the toolkit that formed it significantly limits the efficiency of companies. A feature of a modern employee is his high level of education, formed digital skills, deep socialization, which manifests itself in a request to an employer about working conditions that allow finding an acceptable balance between work and personal life, the constant development of competencies and a consistent change in status. At the same time, the portrait of a modern employer has also changed, and now the effectiveness of an employee is important with the maximum possible cost optimization. This requires a significant change in the mentality of HR workers, employers and their search for new motivation tools. The 2020 lockdown has significantly transformed the scale of employee values and require employers to promptly modify the usual business models. The result of the lockdown is a large case of motivation tools, for which there were requests even before the COVID pandemic. Scientists have received a one-time approbation of new motivation tools around the world. Within the framework of the research, we have carried out work on the systematization of the most effective motivation tools and their application in accordance with the highest needs of the individual. The introduction of modern motivation tools into the practice of companies can significantly increase the attractiveness of work in it for employees, achieve an increase in labor efficiency while reducing conditionally fixed costs.https://newtechology.mkgtu.ru/jour/article/view/471motivationmotivation toolshigher individual needsflexible employmentremote employment formatcovidneedpersonnel managementmanagementloyalty
spellingShingle O. K. Mineva
E. V. Polyanskaya
Evolution of staff motivation management tools in digital reality
Новые технологии
motivation
motivation tools
higher individual needs
flexible employment
remote employment format
covid
need
personnel management
management
loyalty
title Evolution of staff motivation management tools in digital reality
title_full Evolution of staff motivation management tools in digital reality
title_fullStr Evolution of staff motivation management tools in digital reality
title_full_unstemmed Evolution of staff motivation management tools in digital reality
title_short Evolution of staff motivation management tools in digital reality
title_sort evolution of staff motivation management tools in digital reality
topic motivation
motivation tools
higher individual needs
flexible employment
remote employment format
covid
need
personnel management
management
loyalty
url https://newtechology.mkgtu.ru/jour/article/view/471
work_keys_str_mv AT okmineva evolutionofstaffmotivationmanagementtoolsindigitalreality
AT evpolyanskaya evolutionofstaffmotivationmanagementtoolsindigitalreality