Match & Matters: Challenges of (Intra)Entrepreneurship and Open Innovation
Motivated by the desire to generate social transformation, Larissa created the Match & Matters platform to connect agents focused on businesses with a positive socio-environmental impact, aiming to align profit with socio-environmental benefits. Despite the support of senior management at Deloit...
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| Format: | Article |
| Language: | English |
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Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
2024-09-01
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| Series: | RAC: Revista de Administração Contemporânea |
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| Online Access: | https://rac.anpad.org.br/index.php/rac/article/view/1649 |
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| _version_ | 1850183954421776384 |
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| author | Samara de Carvalho Pedro Raissa Helena Paiva Apolinario Ed de Almeida Carlos Edson Sadao Iizuka |
| author_facet | Samara de Carvalho Pedro Raissa Helena Paiva Apolinario Ed de Almeida Carlos Edson Sadao Iizuka |
| author_sort | Samara de Carvalho Pedro |
| collection | DOAJ |
| description | Motivated by the desire to generate social transformation, Larissa created the Match & Matters platform to connect agents focused on businesses with a positive socio-environmental impact, aiming to align profit with socio-environmental benefits. Despite the support of senior management at Deloitte, the company where she worked and where she decided to become an intrapreneur, and despite M&M’s potential to integrate business areas, Larissa faced challenges regarding the profitability of the platform compared to the business models already consolidated in the organization. However, she felt anxious about the platform’s future within the company and about how to demonstrate its business potential in an organization with already established niches. Thus, the dilemma was how to maximize the platform’s opportunities and overcome challenges to maintain its viability, balancing positive impact and open innovation within a traditional corporate environment. This teaching case presents Larissa’s journey, highlighting the concepts of: entrepreneurship and intrapreneurship to achieve professional goals; open innovation to create effective solutions; and Sustainability to promote positive transformations, considering the economic, social, and environmental aspects within an innovative business model. |
| format | Article |
| id | doaj-art-ee2f60d69432446da63801beb8fda462 |
| institution | OA Journals |
| issn | 1415-6555 1982-7849 |
| language | English |
| publishDate | 2024-09-01 |
| publisher | Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD) |
| record_format | Article |
| series | RAC: Revista de Administração Contemporânea |
| spelling | doaj-art-ee2f60d69432446da63801beb8fda4622025-08-20T02:17:10ZengAssociação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)RAC: Revista de Administração Contemporânea1415-65551982-78492024-09-01284e240036e24003610.1590/1982-7849rac2024240036.por1649Match & Matters: Challenges of (Intra)Entrepreneurship and Open InnovationSamara de Carvalho Pedro0Raissa Helena Paiva Apolinario1Ed de Almeida Carlos2Edson Sadao Iizuka3Faculdade Sebrae, Unidade Cultura Empreendedora, São Paulo, SP, Brazil and Universidade de São Paulo, Faculdade de Economia, Administração de Empresas e Contabilidade, São Paulo, SP, BrazilCentro Universitário FEI, Programa de Pós-Graduação em Administração, São Paulo, SP, BrazilCentro Universitário SENAC, Departamento de Gestão de Negócios, São Paulo, SP, BrazilCentro Universitário FEI, Programa de Pós-Graduação em Administração, São Paulo, SP, BrazilMotivated by the desire to generate social transformation, Larissa created the Match & Matters platform to connect agents focused on businesses with a positive socio-environmental impact, aiming to align profit with socio-environmental benefits. Despite the support of senior management at Deloitte, the company where she worked and where she decided to become an intrapreneur, and despite M&M’s potential to integrate business areas, Larissa faced challenges regarding the profitability of the platform compared to the business models already consolidated in the organization. However, she felt anxious about the platform’s future within the company and about how to demonstrate its business potential in an organization with already established niches. Thus, the dilemma was how to maximize the platform’s opportunities and overcome challenges to maintain its viability, balancing positive impact and open innovation within a traditional corporate environment. This teaching case presents Larissa’s journey, highlighting the concepts of: entrepreneurship and intrapreneurship to achieve professional goals; open innovation to create effective solutions; and Sustainability to promote positive transformations, considering the economic, social, and environmental aspects within an innovative business model.https://rac.anpad.org.br/index.php/rac/article/view/1649intrapreneurshipentrepreneurshipsocial impact businessopen innovation |
| spellingShingle | Samara de Carvalho Pedro Raissa Helena Paiva Apolinario Ed de Almeida Carlos Edson Sadao Iizuka Match & Matters: Challenges of (Intra)Entrepreneurship and Open Innovation RAC: Revista de Administração Contemporânea intrapreneurship entrepreneurship social impact business open innovation |
| title | Match & Matters: Challenges of (Intra)Entrepreneurship and Open Innovation |
| title_full | Match & Matters: Challenges of (Intra)Entrepreneurship and Open Innovation |
| title_fullStr | Match & Matters: Challenges of (Intra)Entrepreneurship and Open Innovation |
| title_full_unstemmed | Match & Matters: Challenges of (Intra)Entrepreneurship and Open Innovation |
| title_short | Match & Matters: Challenges of (Intra)Entrepreneurship and Open Innovation |
| title_sort | match matters challenges of intra entrepreneurship and open innovation |
| topic | intrapreneurship entrepreneurship social impact business open innovation |
| url | https://rac.anpad.org.br/index.php/rac/article/view/1649 |
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