The Impact of Different Forms of Advertisements on User Behavior: A Study Based on Audience Feedback on Chinese Streaming Platforms
With the continuous development of the Internet and social media platforms, the changes in advertising communication methods have not only altered the presentation of advertisements but also profoundly influenced consumer behavioral feedback. In order to more effectively capture the attention of the...
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2024-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2024/19/shsconf_iclrc2024_03016.pdf |
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