SELECTION OF SOCIAL MEDIA PLATFORMS USING FUZZY PROMETHEE METHOD WITH DIFFERENT SCENARIO TYPES
Social media are widely and mostly utilized in many areas to increase advertising, client relations, tourism, journey and many others by means of members or organizations. Social Media Platforms (SMPs) are becoming increasingly popular in the world. The selection of SMPs, which might be widely and...
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| Format: | Article |
| Language: | English |
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Alma Mater Publishing House "Vasile Alecsandri" University of Bacau
2023-02-01
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| Series: | Journal of Engineering Studies and Research |
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| Online Access: | https://jesr.ub.ro/index.php/1/article/view/349 |
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| author | MELİKE KÜBRA EKİZ BOZDEMİR ATAKAN ALKAN |
| author_facet | MELİKE KÜBRA EKİZ BOZDEMİR ATAKAN ALKAN |
| author_sort | MELİKE KÜBRA EKİZ BOZDEMİR |
| collection | DOAJ |
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Social media are widely and mostly utilized in many areas to increase advertising, client relations, tourism, journey and many others by means of members or organizations. Social Media Platforms (SMPs) are becoming increasingly popular in the world. The selection of SMPs, which might be widely and mostly utilized by members or organizations, becomes a critical and complex problem. Moreover, some problems that need to be investigated which consist of the reason for the use of different SMPs, purpose, and frequency of use. In this study, we have investigated to explain these problems via questionnaire which evaluates by undergraduate pupils (N = 173). Therefore, we have created twelve different scenarios that are different weights and thresholds and handled the selection and ranking of SMPs by fuzzy Preference Ranking Organization Method for Enrichment Evaluation (PROMETHEE) I and II. Consequently, we able to conclude that "Which SMPs were more preferred?", "What are the reasons for selection of SMPs? and "Which criteria are more important for this selection?". In addition, this study can be guiding an infrastructure for the content of new SPMs in the future.
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| format | Article |
| id | doaj-art-ee21a5f7c19f43bb8036faff1a085d84 |
| institution | Kabale University |
| issn | 2068-7559 2344-4932 |
| language | English |
| publishDate | 2023-02-01 |
| publisher | Alma Mater Publishing House "Vasile Alecsandri" University of Bacau |
| record_format | Article |
| series | Journal of Engineering Studies and Research |
| spelling | doaj-art-ee21a5f7c19f43bb8036faff1a085d842025-02-09T11:36:58ZengAlma Mater Publishing House "Vasile Alecsandri" University of BacauJournal of Engineering Studies and Research2068-75592344-49322023-02-01284SELECTION OF SOCIAL MEDIA PLATFORMS USING FUZZY PROMETHEE METHOD WITH DIFFERENT SCENARIO TYPESMELİKE KÜBRA EKİZ BOZDEMİRATAKAN ALKAN Social media are widely and mostly utilized in many areas to increase advertising, client relations, tourism, journey and many others by means of members or organizations. Social Media Platforms (SMPs) are becoming increasingly popular in the world. The selection of SMPs, which might be widely and mostly utilized by members or organizations, becomes a critical and complex problem. Moreover, some problems that need to be investigated which consist of the reason for the use of different SMPs, purpose, and frequency of use. In this study, we have investigated to explain these problems via questionnaire which evaluates by undergraduate pupils (N = 173). Therefore, we have created twelve different scenarios that are different weights and thresholds and handled the selection and ranking of SMPs by fuzzy Preference Ranking Organization Method for Enrichment Evaluation (PROMETHEE) I and II. Consequently, we able to conclude that "Which SMPs were more preferred?", "What are the reasons for selection of SMPs? and "Which criteria are more important for this selection?". In addition, this study can be guiding an infrastructure for the content of new SPMs in the future. https://jesr.ub.ro/index.php/1/article/view/349fuzzy PROMETHEE, selection, ranking, multi-criteria decision making, social media, social media application |
| spellingShingle | MELİKE KÜBRA EKİZ BOZDEMİR ATAKAN ALKAN SELECTION OF SOCIAL MEDIA PLATFORMS USING FUZZY PROMETHEE METHOD WITH DIFFERENT SCENARIO TYPES Journal of Engineering Studies and Research fuzzy PROMETHEE, selection, ranking, multi-criteria decision making, social media, social media application |
| title | SELECTION OF SOCIAL MEDIA PLATFORMS USING FUZZY PROMETHEE METHOD WITH DIFFERENT SCENARIO TYPES |
| title_full | SELECTION OF SOCIAL MEDIA PLATFORMS USING FUZZY PROMETHEE METHOD WITH DIFFERENT SCENARIO TYPES |
| title_fullStr | SELECTION OF SOCIAL MEDIA PLATFORMS USING FUZZY PROMETHEE METHOD WITH DIFFERENT SCENARIO TYPES |
| title_full_unstemmed | SELECTION OF SOCIAL MEDIA PLATFORMS USING FUZZY PROMETHEE METHOD WITH DIFFERENT SCENARIO TYPES |
| title_short | SELECTION OF SOCIAL MEDIA PLATFORMS USING FUZZY PROMETHEE METHOD WITH DIFFERENT SCENARIO TYPES |
| title_sort | selection of social media platforms using fuzzy promethee method with different scenario types |
| topic | fuzzy PROMETHEE, selection, ranking, multi-criteria decision making, social media, social media application |
| url | https://jesr.ub.ro/index.php/1/article/view/349 |
| work_keys_str_mv | AT melikekubraekizbozdemir selectionofsocialmediaplatformsusingfuzzyprometheemethodwithdifferentscenariotypes AT atakanalkan selectionofsocialmediaplatformsusingfuzzyprometheemethodwithdifferentscenariotypes |