The Role of Social Media Platforms in Enhancing Employee Creativity Through Knowledge Sharing Among Generation Z
characteristics and behaviors shaped by the digital era. As this generation is highly connected to technology and social media, companies face the challenge of harnessing their potential to drive creativity and innovation. This study examines the role of social media platforms in enhancing employee...
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| Format: | Article |
| Language: | English |
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Center of Language and Culture Studies
2025-02-01
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| Series: | Cendekia: Jurnal Pendidikan dan Pembelajaran |
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| Online Access: | https://cendekia.soloclcs.org/index.php/cendekia/article/view/969 |
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| author | Veronika Joan Jasmine Basrowi Khaeruman |
| author_facet | Veronika Joan Jasmine Basrowi Khaeruman |
| author_sort | Veronika Joan Jasmine |
| collection | DOAJ |
| description |
characteristics and behaviors shaped by the digital era. As this generation is highly connected to technology and social media, companies face the challenge of harnessing their potential to drive creativity and innovation. This study examines the role of social media platforms in enhancing employee creativity through knowledge sharing among Gen Z employees in Serang City, Banten. Despite their digital fluency, innovation and creativity among Gen Z employess in the region have shown a decline over recent years. This research uses a quantitative approach, employing Structural Equation Modeling (SEM) to analyze data from 105 respondents. The results reveal that both work-related social media and social-related social media have a positive and significant impact on knowledge sharing, which in turn, enhances employee creativity.
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| format | Article |
| id | doaj-art-ede7e9e68b9b49ccb95c978c23bf60ae |
| institution | DOAJ |
| issn | 1978-2098 2407-8557 |
| language | English |
| publishDate | 2025-02-01 |
| publisher | Center of Language and Culture Studies |
| record_format | Article |
| series | Cendekia: Jurnal Pendidikan dan Pembelajaran |
| spelling | doaj-art-ede7e9e68b9b49ccb95c978c23bf60ae2025-08-20T02:57:21ZengCenter of Language and Culture StudiesCendekia: Jurnal Pendidikan dan Pembelajaran1978-20982407-85572025-02-0118210.30957/cendekia.v18i2.969The Role of Social Media Platforms in Enhancing Employee Creativity Through Knowledge Sharing Among Generation ZVeronika Joan Jasmine0Basrowi1Khaeruman2Universitas Bina BangsaUniversitas Bina BangsaUniversitas Bina Bangsa characteristics and behaviors shaped by the digital era. As this generation is highly connected to technology and social media, companies face the challenge of harnessing their potential to drive creativity and innovation. This study examines the role of social media platforms in enhancing employee creativity through knowledge sharing among Gen Z employees in Serang City, Banten. Despite their digital fluency, innovation and creativity among Gen Z employess in the region have shown a decline over recent years. This research uses a quantitative approach, employing Structural Equation Modeling (SEM) to analyze data from 105 respondents. The results reveal that both work-related social media and social-related social media have a positive and significant impact on knowledge sharing, which in turn, enhances employee creativity. https://cendekia.soloclcs.org/index.php/cendekia/article/view/969employee creativity, knowledge sharing, social-related social media, work-related social media |
| spellingShingle | Veronika Joan Jasmine Basrowi Khaeruman The Role of Social Media Platforms in Enhancing Employee Creativity Through Knowledge Sharing Among Generation Z Cendekia: Jurnal Pendidikan dan Pembelajaran employee creativity, knowledge sharing, social-related social media, work-related social media |
| title | The Role of Social Media Platforms in Enhancing Employee Creativity Through Knowledge Sharing Among Generation Z |
| title_full | The Role of Social Media Platforms in Enhancing Employee Creativity Through Knowledge Sharing Among Generation Z |
| title_fullStr | The Role of Social Media Platforms in Enhancing Employee Creativity Through Knowledge Sharing Among Generation Z |
| title_full_unstemmed | The Role of Social Media Platforms in Enhancing Employee Creativity Through Knowledge Sharing Among Generation Z |
| title_short | The Role of Social Media Platforms in Enhancing Employee Creativity Through Knowledge Sharing Among Generation Z |
| title_sort | role of social media platforms in enhancing employee creativity through knowledge sharing among generation z |
| topic | employee creativity, knowledge sharing, social-related social media, work-related social media |
| url | https://cendekia.soloclcs.org/index.php/cendekia/article/view/969 |
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