Can domestic medical tourism contribute to healthcare equity? A commentary

Pupose - This essay uses service marketing concept to discuss how domestic medical tourism (DMT) can contribute to healthcare equity in developed countries.Approach - The authors take up several vital issues. First, the potential benefits of DMT are outlined from a healthcare equity perspective; sec...

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Main Authors: Michelle Rydback, Akmal Hyder, Gloria Macassa, Clara Simonsson
Format: Article
Language:English
Published: MDPI AG 2022-12-01
Series:Journal of Market Access & Health Policy
Subjects:
Online Access:https://www.tandfonline.com/doi/10.1080/20016689.2022.2061241
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author Michelle Rydback
Akmal Hyder
Gloria Macassa
Clara Simonsson
author_facet Michelle Rydback
Akmal Hyder
Gloria Macassa
Clara Simonsson
author_sort Michelle Rydback
collection DOAJ
description Pupose - This essay uses service marketing concept to discuss how domestic medical tourism (DMT) can contribute to healthcare equity in developed countries.Approach - The authors take up several vital issues. First, the potential benefits of DMT are outlined from a healthcare equity perspective; second, the challenges that DMT confronts in reaching its aim are identified; and finally, a few research areas are suggested.Finding - It is suggested that increased awareness about the healthcare service and proper service delivery are required to improve healthcare equity.Practical implication - This paper raises several research issues from service marketing to deal with delivery, communication, efficiency, and insurance practices regarding healthcare.Social implication - From a societal point of view, it explores how healthcare equity can be improved by DMT.
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issn 2001-6689
language English
publishDate 2022-12-01
publisher MDPI AG
record_format Article
series Journal of Market Access & Health Policy
spelling doaj-art-edcd0eccd5c54a0b946412250bfa6a2d2025-08-20T02:54:40ZengMDPI AGJournal of Market Access & Health Policy2001-66892022-12-0110110.1080/20016689.2022.2061241Can domestic medical tourism contribute to healthcare equity? A commentaryMichelle Rydback0Akmal Hyder1Gloria Macassa2Clara Simonsson3Department of Business and Economic Studies, University of Gävle, Gävle, SwedenDepartment of Business and Economic Studies, University of Gävle, Gävle, SwedenDepartment of Public Health and Sports Science, University of Gävle, Gävle, SwedenDepartment of Public Health and Sports Science, University of Gävle, Gävle, SwedenPupose - This essay uses service marketing concept to discuss how domestic medical tourism (DMT) can contribute to healthcare equity in developed countries.Approach - The authors take up several vital issues. First, the potential benefits of DMT are outlined from a healthcare equity perspective; second, the challenges that DMT confronts in reaching its aim are identified; and finally, a few research areas are suggested.Finding - It is suggested that increased awareness about the healthcare service and proper service delivery are required to improve healthcare equity.Practical implication - This paper raises several research issues from service marketing to deal with delivery, communication, efficiency, and insurance practices regarding healthcare.Social implication - From a societal point of view, it explores how healthcare equity can be improved by DMT.https://www.tandfonline.com/doi/10.1080/20016689.2022.2061241Health equityservice marketingawarenessmarketingEuropean Union
spellingShingle Michelle Rydback
Akmal Hyder
Gloria Macassa
Clara Simonsson
Can domestic medical tourism contribute to healthcare equity? A commentary
Journal of Market Access & Health Policy
Health equity
service marketing
awareness
marketing
European Union
title Can domestic medical tourism contribute to healthcare equity? A commentary
title_full Can domestic medical tourism contribute to healthcare equity? A commentary
title_fullStr Can domestic medical tourism contribute to healthcare equity? A commentary
title_full_unstemmed Can domestic medical tourism contribute to healthcare equity? A commentary
title_short Can domestic medical tourism contribute to healthcare equity? A commentary
title_sort can domestic medical tourism contribute to healthcare equity a commentary
topic Health equity
service marketing
awareness
marketing
European Union
url https://www.tandfonline.com/doi/10.1080/20016689.2022.2061241
work_keys_str_mv AT michellerydback candomesticmedicaltourismcontributetohealthcareequityacommentary
AT akmalhyder candomesticmedicaltourismcontributetohealthcareequityacommentary
AT gloriamacassa candomesticmedicaltourismcontributetohealthcareequityacommentary
AT clarasimonsson candomesticmedicaltourismcontributetohealthcareequityacommentary