Can domestic medical tourism contribute to healthcare equity? A commentary
Pupose - This essay uses service marketing concept to discuss how domestic medical tourism (DMT) can contribute to healthcare equity in developed countries.Approach - The authors take up several vital issues. First, the potential benefits of DMT are outlined from a healthcare equity perspective; sec...
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| Format: | Article |
| Language: | English |
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MDPI AG
2022-12-01
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| Series: | Journal of Market Access & Health Policy |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/20016689.2022.2061241 |
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| _version_ | 1850045484841828352 |
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| author | Michelle Rydback Akmal Hyder Gloria Macassa Clara Simonsson |
| author_facet | Michelle Rydback Akmal Hyder Gloria Macassa Clara Simonsson |
| author_sort | Michelle Rydback |
| collection | DOAJ |
| description | Pupose - This essay uses service marketing concept to discuss how domestic medical tourism (DMT) can contribute to healthcare equity in developed countries.Approach - The authors take up several vital issues. First, the potential benefits of DMT are outlined from a healthcare equity perspective; second, the challenges that DMT confronts in reaching its aim are identified; and finally, a few research areas are suggested.Finding - It is suggested that increased awareness about the healthcare service and proper service delivery are required to improve healthcare equity.Practical implication - This paper raises several research issues from service marketing to deal with delivery, communication, efficiency, and insurance practices regarding healthcare.Social implication - From a societal point of view, it explores how healthcare equity can be improved by DMT. |
| format | Article |
| id | doaj-art-edcd0eccd5c54a0b946412250bfa6a2d |
| institution | DOAJ |
| issn | 2001-6689 |
| language | English |
| publishDate | 2022-12-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Journal of Market Access & Health Policy |
| spelling | doaj-art-edcd0eccd5c54a0b946412250bfa6a2d2025-08-20T02:54:40ZengMDPI AGJournal of Market Access & Health Policy2001-66892022-12-0110110.1080/20016689.2022.2061241Can domestic medical tourism contribute to healthcare equity? A commentaryMichelle Rydback0Akmal Hyder1Gloria Macassa2Clara Simonsson3Department of Business and Economic Studies, University of Gävle, Gävle, SwedenDepartment of Business and Economic Studies, University of Gävle, Gävle, SwedenDepartment of Public Health and Sports Science, University of Gävle, Gävle, SwedenDepartment of Public Health and Sports Science, University of Gävle, Gävle, SwedenPupose - This essay uses service marketing concept to discuss how domestic medical tourism (DMT) can contribute to healthcare equity in developed countries.Approach - The authors take up several vital issues. First, the potential benefits of DMT are outlined from a healthcare equity perspective; second, the challenges that DMT confronts in reaching its aim are identified; and finally, a few research areas are suggested.Finding - It is suggested that increased awareness about the healthcare service and proper service delivery are required to improve healthcare equity.Practical implication - This paper raises several research issues from service marketing to deal with delivery, communication, efficiency, and insurance practices regarding healthcare.Social implication - From a societal point of view, it explores how healthcare equity can be improved by DMT.https://www.tandfonline.com/doi/10.1080/20016689.2022.2061241Health equityservice marketingawarenessmarketingEuropean Union |
| spellingShingle | Michelle Rydback Akmal Hyder Gloria Macassa Clara Simonsson Can domestic medical tourism contribute to healthcare equity? A commentary Journal of Market Access & Health Policy Health equity service marketing awareness marketing European Union |
| title | Can domestic medical tourism contribute to healthcare equity? A commentary |
| title_full | Can domestic medical tourism contribute to healthcare equity? A commentary |
| title_fullStr | Can domestic medical tourism contribute to healthcare equity? A commentary |
| title_full_unstemmed | Can domestic medical tourism contribute to healthcare equity? A commentary |
| title_short | Can domestic medical tourism contribute to healthcare equity? A commentary |
| title_sort | can domestic medical tourism contribute to healthcare equity a commentary |
| topic | Health equity service marketing awareness marketing European Union |
| url | https://www.tandfonline.com/doi/10.1080/20016689.2022.2061241 |
| work_keys_str_mv | AT michellerydback candomesticmedicaltourismcontributetohealthcareequityacommentary AT akmalhyder candomesticmedicaltourismcontributetohealthcareequityacommentary AT gloriamacassa candomesticmedicaltourismcontributetohealthcareequityacommentary AT clarasimonsson candomesticmedicaltourismcontributetohealthcareequityacommentary |