Can domestic medical tourism contribute to healthcare equity? A commentary

Pupose - This essay uses service marketing concept to discuss how domestic medical tourism (DMT) can contribute to healthcare equity in developed countries.Approach - The authors take up several vital issues. First, the potential benefits of DMT are outlined from a healthcare equity perspective; sec...

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Bibliographic Details
Main Authors: Michelle Rydback, Akmal Hyder, Gloria Macassa, Clara Simonsson
Format: Article
Language:English
Published: MDPI AG 2022-12-01
Series:Journal of Market Access & Health Policy
Subjects:
Online Access:https://www.tandfonline.com/doi/10.1080/20016689.2022.2061241
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Summary:Pupose - This essay uses service marketing concept to discuss how domestic medical tourism (DMT) can contribute to healthcare equity in developed countries.Approach - The authors take up several vital issues. First, the potential benefits of DMT are outlined from a healthcare equity perspective; second, the challenges that DMT confronts in reaching its aim are identified; and finally, a few research areas are suggested.Finding - It is suggested that increased awareness about the healthcare service and proper service delivery are required to improve healthcare equity.Practical implication - This paper raises several research issues from service marketing to deal with delivery, communication, efficiency, and insurance practices regarding healthcare.Social implication - From a societal point of view, it explores how healthcare equity can be improved by DMT.
ISSN:2001-6689