ENHANCING OLIVE OIL COMMUNICATION BY BLOCKCHAIN AGRI-FOOD
Blockchain technology has emerged as a promising development in the agri-food sector; however, much of society remains unaware of its potential as an additional certification to ensure the authenticity and safety of agri-food products. This study examines the communication of blockchain i...
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| Format: | Article |
| Language: | English |
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Bologna University press
2025-03-01
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| Series: | New Medit |
| Online Access: | https://newmedit.ciheam.org/2024/12/09/enhancing-olive-oil-communication-by-blockchain-agri-food-traceability/ |
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| _version_ | 1850038347423023104 |
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| author | Davide Maria Consolaro Domingo Fernández Uclés Julio Vena Oya |
| author_facet | Davide Maria Consolaro Domingo Fernández Uclés Julio Vena Oya |
| author_sort | Davide Maria Consolaro |
| collection | DOAJ |
| description |
Blockchain technology has emerged as a promising development in the agri-food
sector; however, much of society remains unaware of its potential as an additional
certification to ensure the authenticity and safety of agri-food products. This study
examines the communication of blockchain information related to olive oil on websites
to identify the organizational profiles that prioritize this technology and understand the
underlying determinants and strategies. Employing fuzzy set Qualitative Comparative
Analysis (fsQCA) and drawing from a comprehensive review of the literature on
blockchain traceability in the agri-food sector, we identify the key business variables
that influence the extent of website communication. Our findings highlight the proactive
communication efforts of organizations that cultivate organic olive oils and embrace
sustainable cultivation and production practices. This insight can assist the olive oil
sector management in gaining a competitive edge and bridging the information gap
between consumers and supply chain operators. |
| format | Article |
| id | doaj-art-edbdf6384d72474da66c59f6b8d6e49a |
| institution | DOAJ |
| issn | 2611-1128 |
| language | English |
| publishDate | 2025-03-01 |
| publisher | Bologna University press |
| record_format | Article |
| series | New Medit |
| spelling | doaj-art-edbdf6384d72474da66c59f6b8d6e49a2025-08-20T02:56:37ZengBologna University pressNew Medit2611-11282025-03-011202510.30682/nm2501fENHANCING OLIVE OIL COMMUNICATION BY BLOCKCHAIN AGRI-FOODDavide Maria ConsolaroDomingo Fernández UclésJulio Vena Oya Blockchain technology has emerged as a promising development in the agri-food sector; however, much of society remains unaware of its potential as an additional certification to ensure the authenticity and safety of agri-food products. This study examines the communication of blockchain information related to olive oil on websites to identify the organizational profiles that prioritize this technology and understand the underlying determinants and strategies. Employing fuzzy set Qualitative Comparative Analysis (fsQCA) and drawing from a comprehensive review of the literature on blockchain traceability in the agri-food sector, we identify the key business variables that influence the extent of website communication. Our findings highlight the proactive communication efforts of organizations that cultivate organic olive oils and embrace sustainable cultivation and production practices. This insight can assist the olive oil sector management in gaining a competitive edge and bridging the information gap between consumers and supply chain operators.https://newmedit.ciheam.org/2024/12/09/enhancing-olive-oil-communication-by-blockchain-agri-food-traceability/ |
| spellingShingle | Davide Maria Consolaro Domingo Fernández Uclés Julio Vena Oya ENHANCING OLIVE OIL COMMUNICATION BY BLOCKCHAIN AGRI-FOOD New Medit |
| title | ENHANCING OLIVE OIL COMMUNICATION BY BLOCKCHAIN AGRI-FOOD |
| title_full | ENHANCING OLIVE OIL COMMUNICATION BY BLOCKCHAIN AGRI-FOOD |
| title_fullStr | ENHANCING OLIVE OIL COMMUNICATION BY BLOCKCHAIN AGRI-FOOD |
| title_full_unstemmed | ENHANCING OLIVE OIL COMMUNICATION BY BLOCKCHAIN AGRI-FOOD |
| title_short | ENHANCING OLIVE OIL COMMUNICATION BY BLOCKCHAIN AGRI-FOOD |
| title_sort | enhancing olive oil communication by blockchain agri food |
| url | https://newmedit.ciheam.org/2024/12/09/enhancing-olive-oil-communication-by-blockchain-agri-food-traceability/ |
| work_keys_str_mv | AT davidemariaconsolaro enhancingoliveoilcommunicationbyblockchainagrifood AT domingofernandezucles enhancingoliveoilcommunicationbyblockchainagrifood AT juliovenaoya enhancingoliveoilcommunicationbyblockchainagrifood |