ENHANCING OLIVE OIL COMMUNICATION BY BLOCKCHAIN AGRI-FOOD
Blockchain technology has emerged as a promising development in the agri-food sector; however, much of society remains unaware of its potential as an additional certification to ensure the authenticity and safety of agri-food products. This study examines the communication of blockchain i...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Bologna University press
2025-03-01
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| Series: | New Medit |
| Online Access: | https://newmedit.ciheam.org/2024/12/09/enhancing-olive-oil-communication-by-blockchain-agri-food-traceability/ |
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| Summary: | Blockchain technology has emerged as a promising development in the agri-food
sector; however, much of society remains unaware of its potential as an additional
certification to ensure the authenticity and safety of agri-food products. This study
examines the communication of blockchain information related to olive oil on websites
to identify the organizational profiles that prioritize this technology and understand the
underlying determinants and strategies. Employing fuzzy set Qualitative Comparative
Analysis (fsQCA) and drawing from a comprehensive review of the literature on
blockchain traceability in the agri-food sector, we identify the key business variables
that influence the extent of website communication. Our findings highlight the proactive
communication efforts of organizations that cultivate organic olive oils and embrace
sustainable cultivation and production practices. This insight can assist the olive oil
sector management in gaining a competitive edge and bridging the information gap
between consumers and supply chain operators. |
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| ISSN: | 2611-1128 |