Effectiveness of Retail Promotions in the Green Industry by Age Group: A Case Study
In the horticulture industry, age has frequently been used to divide and quantify gardeners (National Gardening Association, 2013). For instance, consumers over the age of 55 account for the majority of U.S. household lawn and garden retail sales and the number of gardeners in this group is increa...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
The University of Florida George A. Smathers Libraries
2020-03-01
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| Series: | EDIS |
| Online Access: | https://journals.flvc.org/edis/article/view/116037 |
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