Plusvalía semántica: bosquejo de una teoría pragmática de la recepción de los medios
Taking from critical theory the concepts of economic and repressive surplus, the term meaning surplus is presented in order to characterise reception of massive communication. This article exemplifies the impact of meaning production by different social classes, with special reference to the aud...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad de Colima
1990-01-01
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| Series: | Estudios sobre las Culturas Contemporáneas |
| Online Access: | http://www.redalyc.org/articulo.oa?id=31641005 |
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| Summary: | Taking from critical theory the concepts of economic and repressive
surplus, the term meaning surplus is presented in order to characterise
reception of massive communication.
This article exemplifies the impact of meaning production by
different social classes, with special reference to the audience.
While recent analyses of reception have emphasised the active
and autonomous nature of the audience as producer of meaning, it is
here argued that there are important social structures that shape
reception beforehand.
The social aspects of meaning can be better anEilysed within a
pragmatic theory of communication. |
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| ISSN: | 1405-2210 |