Digital transformation adoption and its influence on performance: an empirical study of creative companies in Vietnam
The purpose of the study clarifies the digital transformation adoption and how it impacts on the performance of creative companies in Vietnam. This investigation applied the technology–organization–environment framework and the structural equation modeling approach. The data was collected from 674...
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| Format: | Article |
| Language: | English |
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Vilnius Gediminas Technical University
2024-12-01
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| Series: | Creativity Studies |
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| Online Access: | https://gc.vgtu.lt/index.php/CS/article/view/16961 |
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| author | Van Hai Trieu Tran Drahomíra Pavelková |
| author_facet | Van Hai Trieu Tran Drahomíra Pavelková |
| author_sort | Van Hai Trieu Tran |
| collection | DOAJ |
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The purpose of the study clarifies the digital transformation adoption and how it impacts on the performance of creative companies in Vietnam. This investigation applied the technology–organization–environment framework and the structural equation modeling approach. The data was collected from 674 survey participants who are middle and senior managers or owners of creative companies in Vietnam, mainly located in Hanoi and Ho Chi Minh City. The structural equation modeling analysis indicates a positive relationship between technological, organizational, and environmental factors, and digital transformation adoption; the digital transformation adoption positively affects a company performance. These findings substantially contribute to the knowledge of digital technologies, digital transformation, company performance, and creative industries in the context of technology, organization, and environment. This research also provides insights for policymakers, readers, scientific communities, and management levels of creative industries to understand more about the environment of Vietnam’s creative industries.
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| format | Article |
| id | doaj-art-ed90ba5cfd324c3a9cdca20b2a301d30 |
| institution | OA Journals |
| issn | 2345-0479 2345-0487 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Vilnius Gediminas Technical University |
| record_format | Article |
| series | Creativity Studies |
| spelling | doaj-art-ed90ba5cfd324c3a9cdca20b2a301d302025-08-20T02:33:46ZengVilnius Gediminas Technical UniversityCreativity Studies2345-04792345-04872024-12-0117210.3846/cs.2024.16961Digital transformation adoption and its influence on performance: an empirical study of creative companies in VietnamVan Hai Trieu Tran0Drahomíra Pavelková1Department of Finance and Accounting, Faculty of Management and Economics, Tomas Bata University in Zlín, Mostní 5139, 760 01 Zlín, Czech RepublicDepartment of Finance and Accounting, Faculty of Management and Economics, Tomas Bata University in Zlín, Mostní 5139, 760 01 Zlín, Czech Republic The purpose of the study clarifies the digital transformation adoption and how it impacts on the performance of creative companies in Vietnam. This investigation applied the technology–organization–environment framework and the structural equation modeling approach. The data was collected from 674 survey participants who are middle and senior managers or owners of creative companies in Vietnam, mainly located in Hanoi and Ho Chi Minh City. The structural equation modeling analysis indicates a positive relationship between technological, organizational, and environmental factors, and digital transformation adoption; the digital transformation adoption positively affects a company performance. These findings substantially contribute to the knowledge of digital technologies, digital transformation, company performance, and creative industries in the context of technology, organization, and environment. This research also provides insights for policymakers, readers, scientific communities, and management levels of creative industries to understand more about the environment of Vietnam’s creative industries. https://gc.vgtu.lt/index.php/CS/article/view/16961company performancecreative companiescreative industrydigital transformationFourth Industrial Revolutionstructural equation modeling |
| spellingShingle | Van Hai Trieu Tran Drahomíra Pavelková Digital transformation adoption and its influence on performance: an empirical study of creative companies in Vietnam Creativity Studies company performance creative companies creative industry digital transformation Fourth Industrial Revolution structural equation modeling |
| title | Digital transformation adoption and its influence on performance: an empirical study of creative companies in Vietnam |
| title_full | Digital transformation adoption and its influence on performance: an empirical study of creative companies in Vietnam |
| title_fullStr | Digital transformation adoption and its influence on performance: an empirical study of creative companies in Vietnam |
| title_full_unstemmed | Digital transformation adoption and its influence on performance: an empirical study of creative companies in Vietnam |
| title_short | Digital transformation adoption and its influence on performance: an empirical study of creative companies in Vietnam |
| title_sort | digital transformation adoption and its influence on performance an empirical study of creative companies in vietnam |
| topic | company performance creative companies creative industry digital transformation Fourth Industrial Revolution structural equation modeling |
| url | https://gc.vgtu.lt/index.php/CS/article/view/16961 |
| work_keys_str_mv | AT vanhaitrieutran digitaltransformationadoptionanditsinfluenceonperformanceanempiricalstudyofcreativecompaniesinvietnam AT drahomirapavelkova digitaltransformationadoptionanditsinfluenceonperformanceanempiricalstudyofcreativecompaniesinvietnam |