Analysis of the Influence of Quantile Regression Model on Mainland Tourists’ Service Satisfaction Performance

It is estimated that mainland Chinese tourists travelling to Taiwan can bring annual revenues of 400 billion NTD to the Taiwan economy. Thus, how the Taiwanese Government formulates relevant measures to satisfy both sides is the focus of most concern. Taiwan must improve the facilities and service q...

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Main Authors: Wen-Cheng Wang, Wen-Chien Cho, Yin-Jen Chen
Format: Article
Language:English
Published: Wiley 2014-01-01
Series:The Scientific World Journal
Online Access:http://dx.doi.org/10.1155/2014/763573
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author Wen-Cheng Wang
Wen-Chien Cho
Yin-Jen Chen
author_facet Wen-Cheng Wang
Wen-Chien Cho
Yin-Jen Chen
author_sort Wen-Cheng Wang
collection DOAJ
description It is estimated that mainland Chinese tourists travelling to Taiwan can bring annual revenues of 400 billion NTD to the Taiwan economy. Thus, how the Taiwanese Government formulates relevant measures to satisfy both sides is the focus of most concern. Taiwan must improve the facilities and service quality of its tourism industry so as to attract more mainland tourists. This paper conducted a questionnaire survey of mainland tourists and used grey relational analysis in grey mathematics to analyze the satisfaction performance of all satisfaction question items. The first eight satisfaction items were used as independent variables, and the overall satisfaction performance was used as a dependent variable for quantile regression model analysis to discuss the relationship between the dependent variable under different quantiles and independent variables. Finally, this study further discussed the predictive accuracy of the least mean regression model and each quantile regression model, as a reference for research personnel. The analysis results showed that other variables could also affect the overall satisfaction performance of mainland tourists, in addition to occupation and age. The overall predictive accuracy of quantile regression model Q0.25 was higher than that of the other three models.
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series The Scientific World Journal
spelling doaj-art-ed66740472114a5d96702b82f4f4dd002025-02-03T05:44:30ZengWileyThe Scientific World Journal2356-61401537-744X2014-01-01201410.1155/2014/763573763573Analysis of the Influence of Quantile Regression Model on Mainland Tourists’ Service Satisfaction PerformanceWen-Cheng Wang0Wen-Chien Cho1Yin-Jen Chen2Department of Business Administration, National Taiwan University of Science and Technology, TaiwanDepartment of Hospitality Management, Hsing Wu University, No. 101, Sec. 1, Fenliao Road, LinKou District, New Taipei City 24452, TaiwanDepartment of Hotel and Restaurant Management, Ching Kuo Institute of Management and Health, 336 Fu Hsin Road, Keelung, TaiwanIt is estimated that mainland Chinese tourists travelling to Taiwan can bring annual revenues of 400 billion NTD to the Taiwan economy. Thus, how the Taiwanese Government formulates relevant measures to satisfy both sides is the focus of most concern. Taiwan must improve the facilities and service quality of its tourism industry so as to attract more mainland tourists. This paper conducted a questionnaire survey of mainland tourists and used grey relational analysis in grey mathematics to analyze the satisfaction performance of all satisfaction question items. The first eight satisfaction items were used as independent variables, and the overall satisfaction performance was used as a dependent variable for quantile regression model analysis to discuss the relationship between the dependent variable under different quantiles and independent variables. Finally, this study further discussed the predictive accuracy of the least mean regression model and each quantile regression model, as a reference for research personnel. The analysis results showed that other variables could also affect the overall satisfaction performance of mainland tourists, in addition to occupation and age. The overall predictive accuracy of quantile regression model Q0.25 was higher than that of the other three models.http://dx.doi.org/10.1155/2014/763573
spellingShingle Wen-Cheng Wang
Wen-Chien Cho
Yin-Jen Chen
Analysis of the Influence of Quantile Regression Model on Mainland Tourists’ Service Satisfaction Performance
The Scientific World Journal
title Analysis of the Influence of Quantile Regression Model on Mainland Tourists’ Service Satisfaction Performance
title_full Analysis of the Influence of Quantile Regression Model on Mainland Tourists’ Service Satisfaction Performance
title_fullStr Analysis of the Influence of Quantile Regression Model on Mainland Tourists’ Service Satisfaction Performance
title_full_unstemmed Analysis of the Influence of Quantile Regression Model on Mainland Tourists’ Service Satisfaction Performance
title_short Analysis of the Influence of Quantile Regression Model on Mainland Tourists’ Service Satisfaction Performance
title_sort analysis of the influence of quantile regression model on mainland tourists service satisfaction performance
url http://dx.doi.org/10.1155/2014/763573
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AT wenchiencho analysisoftheinfluenceofquantileregressionmodelonmainlandtouristsservicesatisfactionperformance
AT yinjenchen analysisoftheinfluenceofquantileregressionmodelonmainlandtouristsservicesatisfactionperformance