Research on the purchase intention of museum digital cultural and creative products based on value adoption model

Abstract Museum digital cultural and creative products rejuvenate ancient treasures and promote the development of cultural and creative industries. With the surge in purchases over the past few years, investigating the underlying factors has become a compelling question. Therefore, based on the Val...

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Bibliographic Details
Main Authors: Mengen Gu, Tongtong Zhao
Format: Article
Language:English
Published: Nature Portfolio 2025-05-01
Series:Scientific Reports
Subjects:
Online Access:https://doi.org/10.1038/s41598-025-02140-6
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