Research on the purchase intention of museum digital cultural and creative products based on value adoption model
Abstract Museum digital cultural and creative products rejuvenate ancient treasures and promote the development of cultural and creative industries. With the surge in purchases over the past few years, investigating the underlying factors has become a compelling question. Therefore, based on the Val...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Nature Portfolio
2025-05-01
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| Series: | Scientific Reports |
| Subjects: | |
| Online Access: | https://doi.org/10.1038/s41598-025-02140-6 |
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