The effect of consumers' sustainability and halal-focused value orientations on sustainable consumption

Aim: Due to the environmental crises threatening natural balance and the future of humanity, new approaches are observed in consumption preferences. Consumers who are sensitive to environmental issues consider future generations and nature in their purchasing decisions. They strive to reduce the ove...

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Main Authors: Remzi Altunışık, Sima Nart, Abdülkadir Öztürk
Format: Article
Language:English
Published: Sakarya University 2023-12-01
Series:Sakarya Üniversitesi İşletme Enstitüsü Dergisi
Subjects:
Online Access:https://dergipark.org.tr/tr/download/article-file/3214029
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author Remzi Altunışık
Sima Nart
Abdülkadir Öztürk
author_facet Remzi Altunışık
Sima Nart
Abdülkadir Öztürk
author_sort Remzi Altunışık
collection DOAJ
description Aim: Due to the environmental crises threatening natural balance and the future of humanity, new approaches are observed in consumption preferences. Consumers who are sensitive to environmental issues consider future generations and nature in their purchasing decisions. They strive to reduce the overconsumption of resources. The antecedents of this environmental approach, which is called sustainable consumption, consist of variables such as environmental awareness, social awareness, food safety, and fair-trade principles. This study examines whether halal principles, among the increasing Muslim population's fundamental values, are an antecedent of sustainable consumption.Method: A descriptive research design was conducted to gather the data required to test the hypotheses of the research model. Required data was collected from the members of the Facebook group, which consists of members who share their consumption experiences within the framework of halal principles, through an online survey.Findings: The findings of this study indicate that halal values affect the tendency to consume sustainably, like other consumptionrelated sustainable values. Within the framework of sustainable understanding for Muslim consumers, halal-oriented values are found to be an influential variable in the consumption process.Results: It is possible that considering halal values while developing marketing strategies to promote sustainable consumption in countries with a large Muslim population will positively affect consumer attitudes.
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spelling doaj-art-ed5ff96bd54a423bb00e899fcae9d9752024-12-23T08:24:49ZengSakarya UniversitySakarya Üniversitesi İşletme Enstitüsü Dergisi2717-767X2023-12-0152576310.47542/sauied.131553328The effect of consumers' sustainability and halal-focused value orientations on sustainable consumptionRemzi Altunışık0https://orcid.org/0000-0001-7934-1841Sima Nart1https://orcid.org/0000-0002-8264-9828Abdülkadir Öztürk2https://orcid.org/0000-0002-1855-8892SAKARYA ÜNİVERSİTESİSAKARYA ÜNİVERSİTESİRECEP TAYYİP ERDOĞAN ÜNİVERSİTESİAim: Due to the environmental crises threatening natural balance and the future of humanity, new approaches are observed in consumption preferences. Consumers who are sensitive to environmental issues consider future generations and nature in their purchasing decisions. They strive to reduce the overconsumption of resources. The antecedents of this environmental approach, which is called sustainable consumption, consist of variables such as environmental awareness, social awareness, food safety, and fair-trade principles. This study examines whether halal principles, among the increasing Muslim population's fundamental values, are an antecedent of sustainable consumption.Method: A descriptive research design was conducted to gather the data required to test the hypotheses of the research model. Required data was collected from the members of the Facebook group, which consists of members who share their consumption experiences within the framework of halal principles, through an online survey.Findings: The findings of this study indicate that halal values affect the tendency to consume sustainably, like other consumptionrelated sustainable values. Within the framework of sustainable understanding for Muslim consumers, halal-oriented values are found to be an influential variable in the consumption process.Results: It is possible that considering halal values while developing marketing strategies to promote sustainable consumption in countries with a large Muslim population will positively affect consumer attitudes.https://dergipark.org.tr/tr/download/article-file/3214029sustainable consumptionhalal principleconsumption valuessürdürülebilir tüketimhelal ilkeleritüketim değerleri
spellingShingle Remzi Altunışık
Sima Nart
Abdülkadir Öztürk
The effect of consumers' sustainability and halal-focused value orientations on sustainable consumption
Sakarya Üniversitesi İşletme Enstitüsü Dergisi
sustainable consumption
halal principle
consumption values
sürdürülebilir tüketim
helal ilkeleri
tüketim değerleri
title The effect of consumers' sustainability and halal-focused value orientations on sustainable consumption
title_full The effect of consumers' sustainability and halal-focused value orientations on sustainable consumption
title_fullStr The effect of consumers' sustainability and halal-focused value orientations on sustainable consumption
title_full_unstemmed The effect of consumers' sustainability and halal-focused value orientations on sustainable consumption
title_short The effect of consumers' sustainability and halal-focused value orientations on sustainable consumption
title_sort effect of consumers sustainability and halal focused value orientations on sustainable consumption
topic sustainable consumption
halal principle
consumption values
sürdürülebilir tüketim
helal ilkeleri
tüketim değerleri
url https://dergipark.org.tr/tr/download/article-file/3214029
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