Exploring the perceived value-behavioural intention link: An Islamic banking perspective
Orientation: Knowledge of the commitment behaviour (affective and calculative) of Islamic banking customers is central to an in-depth understanding of the perceived value-behavioural intention link in the competitive Islamic banking industry in South Africa. Research purpose: The study investigates...
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| Format: | Article |
| Language: | English |
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AOSIS
2024-12-01
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| Series: | Journal of Economic and Financial Sciences |
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| Online Access: | https://jefjournal.org.za/index.php/jef/article/view/944 |
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| author | Mornay Roberts-Lombard Aalia Variava Irfaan Baig Rahilca Chavoos |
| author_facet | Mornay Roberts-Lombard Aalia Variava Irfaan Baig Rahilca Chavoos |
| author_sort | Mornay Roberts-Lombard |
| collection | DOAJ |
| description | Orientation: Knowledge of the commitment behaviour (affective and calculative) of Islamic banking customers is central to an in-depth understanding of the perceived value-behavioural intention link in the competitive Islamic banking industry in South Africa.
Research purpose: The study investigates the extent of the role of affective and calculative commitment on the perceived value-behavioural intention link within the Islamic banking industry of South Africa.
Motivation for the study: To date, there is, however, no clear pathway in a Business-to-Consumer (B2C) setting, and further research is needed on how to strengthen this link.
Research approach/design and method: A quantitative exploratory-descriptive research design was used to collect data from 350 Islamic banking customers in the Gauteng province of South Africa purposively through the use of self-administered questionnaires. Exploratory factor analysis, Pearson’s coefficient analysis and multiple regression analysis were applied to measure the proposed hypotheses developed for the study.
Main findings: Service quality has a significant and positive impact on perceived value, while the latter has a favourable and considerable impact on affective and calculative commitment. In addition, calculative commitment has a beneficial impact on behavioural intention.
Practical/managerial implications: The research informs Islamic banks of the importance of service engagement as a driver of perceived value, which stimulates the future affective and calculative commitment of Islamic bank customers in an emerging market context.
Contribution/value-add: This study provides an enhanced understanding of the relevance of selected factors (service quality and calculative commitment) in strengthening the perceived value-behavioural intention link. |
| format | Article |
| id | doaj-art-ed539aa6ac794d8bbc5e378f42150fcf |
| institution | DOAJ |
| issn | 1995-7076 2312-2803 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | AOSIS |
| record_format | Article |
| series | Journal of Economic and Financial Sciences |
| spelling | doaj-art-ed539aa6ac794d8bbc5e378f42150fcf2025-08-20T03:15:55ZengAOSISJournal of Economic and Financial Sciences1995-70762312-28032024-12-01171e1e1410.4102/jef.v17i1.944527Exploring the perceived value-behavioural intention link: An Islamic banking perspectiveMornay Roberts-Lombard0Aalia Variava1Irfaan Baig2Rahilca Chavoos3Department of Management and Entrepreneurship, Faculty of Economic and Management Sciences, University of the Western Cape, BellvilleDepartment of Marketing Management, College of Business and Economics, University of Johannesburg, JohannesburgDepartment of Marketing Management, Faculty of Economic Sciences, University of Johannesburg, JohannesburgDepartment of Marketing Management, College of Business and Economics, University of Johannesburg, JohannesburgOrientation: Knowledge of the commitment behaviour (affective and calculative) of Islamic banking customers is central to an in-depth understanding of the perceived value-behavioural intention link in the competitive Islamic banking industry in South Africa. Research purpose: The study investigates the extent of the role of affective and calculative commitment on the perceived value-behavioural intention link within the Islamic banking industry of South Africa. Motivation for the study: To date, there is, however, no clear pathway in a Business-to-Consumer (B2C) setting, and further research is needed on how to strengthen this link. Research approach/design and method: A quantitative exploratory-descriptive research design was used to collect data from 350 Islamic banking customers in the Gauteng province of South Africa purposively through the use of self-administered questionnaires. Exploratory factor analysis, Pearson’s coefficient analysis and multiple regression analysis were applied to measure the proposed hypotheses developed for the study. Main findings: Service quality has a significant and positive impact on perceived value, while the latter has a favourable and considerable impact on affective and calculative commitment. In addition, calculative commitment has a beneficial impact on behavioural intention. Practical/managerial implications: The research informs Islamic banks of the importance of service engagement as a driver of perceived value, which stimulates the future affective and calculative commitment of Islamic bank customers in an emerging market context. Contribution/value-add: This study provides an enhanced understanding of the relevance of selected factors (service quality and calculative commitment) in strengthening the perceived value-behavioural intention link.https://jefjournal.org.za/index.php/jef/article/view/944perceived valueaffective and calculative commitmentbehavioural intentionislamic banking customerssouth africa |
| spellingShingle | Mornay Roberts-Lombard Aalia Variava Irfaan Baig Rahilca Chavoos Exploring the perceived value-behavioural intention link: An Islamic banking perspective Journal of Economic and Financial Sciences perceived value affective and calculative commitment behavioural intention islamic banking customers south africa |
| title | Exploring the perceived value-behavioural intention link: An Islamic banking perspective |
| title_full | Exploring the perceived value-behavioural intention link: An Islamic banking perspective |
| title_fullStr | Exploring the perceived value-behavioural intention link: An Islamic banking perspective |
| title_full_unstemmed | Exploring the perceived value-behavioural intention link: An Islamic banking perspective |
| title_short | Exploring the perceived value-behavioural intention link: An Islamic banking perspective |
| title_sort | exploring the perceived value behavioural intention link an islamic banking perspective |
| topic | perceived value affective and calculative commitment behavioural intention islamic banking customers south africa |
| url | https://jefjournal.org.za/index.php/jef/article/view/944 |
| work_keys_str_mv | AT mornayrobertslombard exploringtheperceivedvaluebehaviouralintentionlinkanislamicbankingperspective AT aaliavariava exploringtheperceivedvaluebehaviouralintentionlinkanislamicbankingperspective AT irfaanbaig exploringtheperceivedvaluebehaviouralintentionlinkanislamicbankingperspective AT rahilcachavoos exploringtheperceivedvaluebehaviouralintentionlinkanislamicbankingperspective |