Strategic tool to estimate the consumption patterns of non-residents spectators at sporting events (Liga NOS): Adaptation to Portuguese reality
The purpose of this study was to adapt the questionnaire of Preuss, Seguin and O’Reilly (2007) to Portuguese reality to analyse the phenomenon of consumption patterns of non-residents spectators at sporting events. For this, an exploratory study was conducted to check its psychometric properties whe...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
FUCAPE Business School
2016-01-01
|
| Series: | BBR: Brazilian Business Review |
| Subjects: | |
| Online Access: | http://www.redalyc.org/articulo.oa?id=123052598006 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1825207383209541632 |
|---|---|
| author | Gonçalo Quintal Gustavo Paipe José Luis Felipe Maria José Carvalho |
| author_facet | Gonçalo Quintal Gustavo Paipe José Luis Felipe Maria José Carvalho |
| author_sort | Gonçalo Quintal |
| collection | DOAJ |
| description | The purpose of this study was to adapt the questionnaire of Preuss, Seguin and O’Reilly (2007) to Portuguese reality to analyse the phenomenon of consumption patterns of non-residents spectators at sporting events. For this, an exploratory study was conducted to check its psychometric properties when applied to Portuguese reality. For the sample, 58 non-resident spectators were randomly selected in the match between Futebol Clube Paços de Ferreira and Sporting Clube de Portugal of 19th round of Liga NOS in the city of Paços de Ferreira. Data analysis was based on descriptive statistics and Cronbach’s alpha reliability test. The results suggest acceptable values for internal consistency and reliability. As main conclusions, the adapted version can be used to analyse the profile and consumption patterns of non-residents spectators, which will help to define marketing strategies more effective and efficient for clubs and host cities, thus contributing to improving offer and more quality in the services provided for spectators of such events. |
| format | Article |
| id | doaj-art-ed199d25e5c14fe6b1dd6e7f233ca5fc |
| institution | Kabale University |
| issn | 1807-734X |
| language | English |
| publishDate | 2016-01-01 |
| publisher | FUCAPE Business School |
| record_format | Article |
| series | BBR: Brazilian Business Review |
| spelling | doaj-art-ed199d25e5c14fe6b1dd6e7f233ca5fc2025-02-06T23:39:31ZengFUCAPE Business SchoolBBR: Brazilian Business Review1807-734X2016-01-0113102120Strategic tool to estimate the consumption patterns of non-residents spectators at sporting events (Liga NOS): Adaptation to Portuguese realityGonçalo QuintalGustavo PaipeJosé Luis FelipeMaria José CarvalhoThe purpose of this study was to adapt the questionnaire of Preuss, Seguin and O’Reilly (2007) to Portuguese reality to analyse the phenomenon of consumption patterns of non-residents spectators at sporting events. For this, an exploratory study was conducted to check its psychometric properties when applied to Portuguese reality. For the sample, 58 non-resident spectators were randomly selected in the match between Futebol Clube Paços de Ferreira and Sporting Clube de Portugal of 19th round of Liga NOS in the city of Paços de Ferreira. Data analysis was based on descriptive statistics and Cronbach’s alpha reliability test. The results suggest acceptable values for internal consistency and reliability. As main conclusions, the adapted version can be used to analyse the profile and consumption patterns of non-residents spectators, which will help to define marketing strategies more effective and efficient for clubs and host cities, thus contributing to improving offer and more quality in the services provided for spectators of such events.http://www.redalyc.org/articulo.oa?id=123052598006marketingconsumereventseconomic impactquestionnaire |
| spellingShingle | Gonçalo Quintal Gustavo Paipe José Luis Felipe Maria José Carvalho Strategic tool to estimate the consumption patterns of non-residents spectators at sporting events (Liga NOS): Adaptation to Portuguese reality BBR: Brazilian Business Review marketing consumer events economic impact questionnaire |
| title | Strategic tool to estimate the consumption patterns of non-residents spectators at sporting events (Liga NOS): Adaptation to Portuguese reality |
| title_full | Strategic tool to estimate the consumption patterns of non-residents spectators at sporting events (Liga NOS): Adaptation to Portuguese reality |
| title_fullStr | Strategic tool to estimate the consumption patterns of non-residents spectators at sporting events (Liga NOS): Adaptation to Portuguese reality |
| title_full_unstemmed | Strategic tool to estimate the consumption patterns of non-residents spectators at sporting events (Liga NOS): Adaptation to Portuguese reality |
| title_short | Strategic tool to estimate the consumption patterns of non-residents spectators at sporting events (Liga NOS): Adaptation to Portuguese reality |
| title_sort | strategic tool to estimate the consumption patterns of non residents spectators at sporting events liga nos adaptation to portuguese reality |
| topic | marketing consumer events economic impact questionnaire |
| url | http://www.redalyc.org/articulo.oa?id=123052598006 |
| work_keys_str_mv | AT goncaloquintal strategictooltoestimatetheconsumptionpatternsofnonresidentsspectatorsatsportingeventsliganosadaptationtoportuguesereality AT gustavopaipe strategictooltoestimatetheconsumptionpatternsofnonresidentsspectatorsatsportingeventsliganosadaptationtoportuguesereality AT joseluisfelipe strategictooltoestimatetheconsumptionpatternsofnonresidentsspectatorsatsportingeventsliganosadaptationtoportuguesereality AT mariajosecarvalho strategictooltoestimatetheconsumptionpatternsofnonresidentsspectatorsatsportingeventsliganosadaptationtoportuguesereality |