Research on the Role of Media Materiality and Data-Driven Survival in the Context of Embodied Communication

From an embodied communication perspective, research on media materiality and data-driven survival focuses on how human interaction and existence can be understood through the physical forms of media technologies and data flows. As concrete manifestations of material and technological aspects, media...

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Main Author: Ren Xuanying
Format: Article
Language:English
Published: EDP Sciences 2025-01-01
Series:SHS Web of Conferences
Online Access:https://www.shs-conferences.org/articles/shsconf/pdf/2025/04/shsconf_messd2025_02014.pdf
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author Ren Xuanying
author_facet Ren Xuanying
author_sort Ren Xuanying
collection DOAJ
description From an embodied communication perspective, research on media materiality and data-driven survival focuses on how human interaction and existence can be understood through the physical forms of media technologies and data flows. As concrete manifestations of material and technological aspects, media have long permeated our experiences and lifestyles, shaping our cognitive, emotional, and behavioral patterns. This study aims to analyze the impact of media materiality on everyday life through specific media designs and data production processes and explore how these influences affect individuals’ data-driven survival, in other words, how individuals construct relationships with themselves and others in an environment with massive data. On the one hand, the importance of media lies in the physical characteristics of the media technology itself, which determine the type, speed, and scope of information exchange. For example, as a media carrier, smartphones' portability and touchscreen operation have significantly changed people's communication habits, promoting an instantaneous and fragmented mode of communication. On the other hand, data-driven survival refers to the impact, construction, and representation of individual survival status in the digital media environment, where the digital representation of personal information and the data-driven interaction of social networks become key factors in shaping identity and social relationships.
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spelling doaj-art-ece15b6b043a4e22ab8f2f417c0a1c702025-08-20T01:51:54ZengEDP SciencesSHS Web of Conferences2261-24242025-01-012130201410.1051/shsconf/202521302014shsconf_messd2025_02014Research on the Role of Media Materiality and Data-Driven Survival in the Context of Embodied CommunicationRen Xuanying0College of Arts and Law, University of BirminghamFrom an embodied communication perspective, research on media materiality and data-driven survival focuses on how human interaction and existence can be understood through the physical forms of media technologies and data flows. As concrete manifestations of material and technological aspects, media have long permeated our experiences and lifestyles, shaping our cognitive, emotional, and behavioral patterns. This study aims to analyze the impact of media materiality on everyday life through specific media designs and data production processes and explore how these influences affect individuals’ data-driven survival, in other words, how individuals construct relationships with themselves and others in an environment with massive data. On the one hand, the importance of media lies in the physical characteristics of the media technology itself, which determine the type, speed, and scope of information exchange. For example, as a media carrier, smartphones' portability and touchscreen operation have significantly changed people's communication habits, promoting an instantaneous and fragmented mode of communication. On the other hand, data-driven survival refers to the impact, construction, and representation of individual survival status in the digital media environment, where the digital representation of personal information and the data-driven interaction of social networks become key factors in shaping identity and social relationships.https://www.shs-conferences.org/articles/shsconf/pdf/2025/04/shsconf_messd2025_02014.pdf
spellingShingle Ren Xuanying
Research on the Role of Media Materiality and Data-Driven Survival in the Context of Embodied Communication
SHS Web of Conferences
title Research on the Role of Media Materiality and Data-Driven Survival in the Context of Embodied Communication
title_full Research on the Role of Media Materiality and Data-Driven Survival in the Context of Embodied Communication
title_fullStr Research on the Role of Media Materiality and Data-Driven Survival in the Context of Embodied Communication
title_full_unstemmed Research on the Role of Media Materiality and Data-Driven Survival in the Context of Embodied Communication
title_short Research on the Role of Media Materiality and Data-Driven Survival in the Context of Embodied Communication
title_sort research on the role of media materiality and data driven survival in the context of embodied communication
url https://www.shs-conferences.org/articles/shsconf/pdf/2025/04/shsconf_messd2025_02014.pdf
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