How vividness and review quality influence purchase intention in mobile shopping

How vividness and review quality influence purchase intention in mobile shopping

This study investigates the effects of vividness (a web/app stimulus) and review quality (a situational stimulus) on consumers’ risk perception and purchase intention in Vietnamese mobile shopping. In doing so, we analyzed quantitative research involving 400 respondents using Structural Equation Mod...

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Bibliographic Details
Main Authors: Anh Thi Van Pham, Trung Minh Ngo
Format: Article
Language:English
Published: HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE 2024-09-01
Series:Ho Chi Minh City Open University Journal of Science - Economics and Business Administration
Subjects:
intention
mobile commerce
perceived risk
purchase presence
the sor model
Online Access:https://journalofscience.ou.edu.vn/index.php/econ-en/article/view/3128
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